High street retailer H&M has launched a capsule collection for men called ‘Blank Staples’ in collaboration with Highsnobiety.
The collection focuses on what H&M calls the “building blocks of the contemporary wardrobe” with streetwear essentials for men including hoodies, sweatshirts, sweatpants and T-shirts.
Blank Staples was created by the men’s design team at H&M in partnership with Highsnobiety, and has been designed to “elevate the basics, with subtle but highly considered design aesthetics,” and each piece has been finished with its own blank label.
H&M added that this is the first of many collaborations with Highsnobiety, with the first drop of Blank Staples available on hm.com and in around 150 H&M stores worldwide from today, September 3.
Ross Lydon, head of menswear design at H&M, said: “We are excited to begin this new journey with Blank Staples at H&M. It’s about creating something meaningful, both as core essentials for the way men live today and as a blank canvas for future collaborations. Highsnobiety are the perfect partners because of their expertise, knowledge and credibility within the streetwear segment.”
