STOCKHOLM – Fashion retailer H&M is backing the call of safer chemicals NGO ChemSec to end the use of harmful PFAS chemicals in apparel and supply chains.

H&M, which banned the use of PFAS in its clothing, accessories and shoes in 2013, has joined POPFREE — a three-year project which aims to replace the use of the chemicals with safer alternatives. Coop Denmark is also supporting the campaign.

The commitment came as actor Mark Ruffalo and director Todd Haynes addressed the EU on the story that inspired the film Dark Waters, in which an environmental attorney takes on chemical giant DuPont and exposes decades of PFAS pollution.