“I had always loved engaging in these activities but had lost touch over time. Seeing the beautiful frock, I was taken back to the time when I crocheted and made beautiful tv covers, handkerchiefs, and laces. So, I decided to try my hand at it again and in two days, I too had made a beautiful frock for my daughter,” recalls the 34-year-old.
How it began
“Although the artisans work from the comfort of their homes, we still have a 1400 sq feet collection centre where all the finished products are consolidated and carefully sorted. In the case of the raw materials, the wool is sourced from vendors in Ludhiana and is provided to the artisans along with buttons, threads, and other embellishments,” informs Tarishi.
Currently, there are frocks of over 250+ designs, 100 sweaters designs, over 150 different kinds of booties, and approx 100 different kinds of caps. Additionally, they also have mufflers and accessories like hair clips, hairbands, ear muffs, and leg warmers. All the products are priced between Rs. 125 to Rs. 1500 which is considerably affordable and this is what attracted a lot of customers.
Sixty-year-old Jaidevi is a head artisan working with Ajoobaa who manages a group of 25 artisans. The homemaker learned how to knit and crochet from her mother-in-law. Over time and after her husband passed away, she shares that she lost touch with knitting and crocheting. Her three sons also grew up and got married but Jaidevi found it extremely difficult to pass time without doing anything.
So, when Ajoobaa’s team started hunting for artisans who could work with them, Jaidevi was more than obliged.
“They asked me to replicate some samples and were really happy with what I produced. I have been working with them for over a year now. The best part is I work only three to four hours in a depending on my convenience and also earn for it,” shares Jaidevi with a smile.