Collaboration reduces environmental impacts and improves product performance across apparel, furniture and automotive markets

Acton, Massachusetts, For Immediate Release – The Haartz Corporation, the global leader in highly engineered and uniquely designed textile materials and Green Theme Technologies Inc. (GTT), a leader in waterless and PFAS-free textile finishing, today announced a partnership to revolutionize how textiles are finished in the United States. The first of its kind in the North American market, GTT’s PFAS-free and waterless EMPEL™ textile finishing platform eliminates harmful chemicals from all levels of textile finishing without the use of water, all while providing best-in-class performance. 

Developed by GTT, the EMPEL platform can apply a wide variety of finishes, including Durable Water Repellent, Anti-Wicking, Durable Stain Release and more to an almost limitless number of textiles. EMPEL uses sustainable “clean chemistry” to eliminate contamination by per- and polyfluoroalkyl substances (PFAS) during the textile manufacturing process through a waterless process.

“Haartz is the perfect partner for GTT,” said Martin Flora, VP of Business Development for GTT. “They are world leaders in scaling finished fabric technologies through world-class manufacturing and testing facilities. With their various product categories, including apparel, furniture and automotive, our partnership brings textile innovation to North America and helps drive a positive and sizable environmental impact.”   

Independent tests conducted by Bureau Veritas and Okeotex confirm EMPEL uses a nontoxic and water-free hydrocarbon monomer solution that is polymerized when applied to fabrics, wrapping each individual yarn with a high-performance finish. Testing reveals EMPEL outperforms existing C0 and C6 fluorocarbon water repellent options, producing a protective finish that lasts. 

As PFAS bans accelerate across the country and around the world, forward thinking brands like Haartz are taking the lead to adopt high performance and sustainable solutions. 

Performance apparel brands such as Black Diamond, TREW Gear, Stoney Creek, and Artilect are currently selling apparel products that use EMPEL. Haartz holds the only US license for the EMPEL process and plans to scale production with several household brands.

“EMPEL presents endless possibilities for the future of textile manufacturing, with applications ranging from clothing to furniture and beyond,” said Matt Williams, Vice President Vice President, Global Automotive Exteriors & New Markets at Haartz. “We continually push our manufacturing boundaries to bring the cleanest, highest performance products to market. Just as we have done throughout our long history serving automotive markets, we’re approaching this unique problem with a unique sustainable solution and we’re looking forward to bringing this new enhanced technology with a lower carbon footprint to US manufacturing.”  

To see GTT’s durable water repellent performance in action, please click HERE.

Media Contacts:

Haartz: John Bozick – jbozick@franco.com – (586) 738-1981 

Green Theme Technologies: Scott Kaier – scott@formidable-media.com – (802) 238-7577

About The Haartz Corporation
The Haartz Corporation (Haartz) is a world leader in highly engineered and uniquely designed convertible toppings and interior surface materials. The company’s world headquarters and North American manufacturing operations are located in Acton, Massachusetts, with additional manufacturing in Mannheim, Germany and Pune, India.  Beyond these manufacturing locations, Haartz maintains offices in Detroit, Munich, Tokyo, Irapuato, Mexico, Shanghai and Chongqing, China.  Employing over 400 people worldwide, Haartz has been a trusted automotive supplier since 1907, and continues to be privately owned and operated by the Haartz family. For more information, visit www.haartz.com. Join the conversation on Twitter, @Haartz. 

About Green Theme Technologies 

Green Theme Technologies, Inc. is a textile innovation company with the mission to create products that out-perform existing technologies while eliminating toxic chemicals, water usage, and pollution. Visit https://greenthemetek.com/ for more information