Gucci will only show twice a year instead of its usual five events. Creative director Alessandro Michele posted a statement on Instagram citing sustainability reasons aswell as the chance to “reconnect with the deepest reasons that inspired my entry into the fashion realm.”

Declaring the fashion week calendar obsolete, Michele said he was no longer adhering to a rota staked out by spring/summer, autumn/winter, cruise and pre-fall shows.

“I think these are stale and underfed words … clothes should have a longer life than that which these words attribute to them,” he said. Instead, the brand will show “seasonless” collections twice a year. There are no plans for a show in September, when the Gucci collection would normally be staged as a key part of Milan fashion week.

picture courtesy – (google images)