With the intention of creating one mega-brand which caters to a wide range of consumer psychographics, we had invested in bringing together WORSTEDS from the house of OCM and TR/BI-STRETCH fabrics from the house of GBTL (which were earlier marketed under respective brand names – OCM & GRASIM Suiting), under the umbrella brand “GRADO”.
Being a market leader in innovation and excellence, GRADO has been supplying specialty anti-microbial fabrics to multiple brands – both domestic and abroad. However, in the wake of COVID-19, GRADO has come up with NEO TECH® technology wherein the products are high quality, utilitarian and have a shield against bacteria and viruses alike.
NEO TECH® is a unique technology developed by the Donear group companies, perfected by brand GRADO at its manufacturing units. The fabric is revolutionary and has been certified by top-laboratories such as NABL accredited Bio Tech Services. Leveraging NEO TECH® techniques, GRADO has developed specially designed anti-viral and anti-bacterial fabrics that inhibits growth and retention of micro-organisms, making them safe and hygienic.
GRADO NEO TECH® fabrics have been certified safe to wear/ use for any kind of garment – suits/ jackets/ trousers. These fabrics retain their properties up to even 50 washes, and are suited for everyday wear. Currently, we are geared up to take on bulk orders and should be able to roll out to the market within a few days of lockdown being lifted.
Trusted by their business partners, and known for their legacy – GBTL (formerly GRASIM Suiting and Gwalior Suitings) and OCM under the brand – GRADO has continued to garner a lot of admiration for this new and need-of-the-hour product.
These fabrics have received wide acclaim from multiple industries – hospitality, hospitals, aviation, uniform providers (for schools/ universities/ factories), big-wigs from the retail industry and from the defense sectors. Multiple large-scale production orders from these industries are pouring in too. We have recently closed a large order with a Police Department with a major state of India.
We are also in the middle of running a pan-India TV ad campaign(including on top–shows like Ramayan and Mahabharata on Doordarshan), educating the consumers about this remarkable product and its benefits.
Commenting on the range, Mr. Rajendra Agarwal, Mentor, GRADOsaid, “We have been investing in R&D since a very long time. We have been pioneers in introducing a lot of innovative products in the market in the past as well with products such as STREEZA (4-way stretch fabric), ICE-touch (making you 5 degrees cooler) and Uncrushable (for wrinkle resistance) amongst others, which are continuing to fare extremely well.NEO TECH® is the latest addition to that long list.”
He adds, “Given the current world situation, we wanted to be in a position to offer a more hygienic product choice to the market post this lock-down; and what could be better than anti-viral clothing that can be worn by anyone and everyone. We are really happy about the outcome and also feel proud about contributing to the nation during these trying times.”
Note: For authenticity of product, please look for the GRADO NEO TECH® sticker/ tag and hologram stickers when purchasing.
Links: Grado fabrics
The brand GRADO is a coming together of synergies from legacy brands GRASIM Suiting (erstwhile Gwalior Suitings) and OCM, with an intent to offer the entire product basket to the consumers – ranging from synthetics to cottons to worsted, under the same brand umbrella. GRADO had one of the greatest celebrities of Indian cinema, Mr. Amitabh Bachchan as the Brand Ambassador. GRADO caters to maximum product segments and across a range of price; so there is comfort and style for everyone. The product positioning and price points plays an important role in increasing potential for trade thereby, increasing not only the retail size, but stirring the consumer thought set too.
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