“Kornit’s system is the best system we found, giving us the capability we need with its speed, throughput, and sustainability.”

Based in Ludlow, England, GoCustom Clothing is a family-run business since its founding in 1994 offering print and embroidery services.

As online orders became a greater portion of their business, and the types of customers continued to broaden, they found digital print offered the best solution to meeting new demands, which could include both orders of 1,000-plus pieces and single pieces. The company recently upgraded to a Kornit Avalanche HD6 for increased capacity.

“The Avalanche HD6 really did give us the definition we were looking for by giving the real fine detail on these full-color prints,” says Tom Mason, Sales Director at GoCustom Clothing. “You can really push the limits in terms of volume with the machine, and we feel you can run multiple jobs that offer you a lot more capabilities you couldn’t just do before.”

GoCustom Clothing also benefits from the ease with which Kornit Avalanche HD6 can imprint different types of pieces without considerable setup; pallets can be changed quickly to accommodate different sizes and applications, whereas such differences impose downtime on screen printing operations. Digital production means versatility on demand.

Streamlined workflow came to provide an invaluable efficiency for GoCustom Clothing. “The KornitX workflow allows us to connect with our customers and take small orders, which are processed very simply,” says Hamish Eccles, Digital Marketing Director at GoCustom Clothing. “For example, we have a Shopify app, so if somebody is running a Shopify store, they just use our app and can immediately design products directly within Shopify, which would then come through to our system, and we can print and ship them.”

Eccles also notes that retail has become a predominantly web-based reality, which makes Kornit technology a powerful solution for meeting future demand—which he anticipates will justify continued investment in these systems.