Gemma Collins can add to her thriving listing of profession accomplishments after launching her first collaboration with excessive road retailer New Look.

The former TOWIE star, who closing month executed the tour of her one-woman show, is no stranger to the world of trend as she manages her own, self-titled collection.

And now, businesswoman Gemma, 41, has joined forces with New Look in a deal said to be well worth £1million, to curate a notable line, which she has promised buyers will go away them ‘looking and feeling amazing.’

The launch, which marks the begin of the GC’s ambassadorship with the trend brand, boasts a series of over 30 items, together with clothing, swimming wear and accessories.

It has been branded ‘bright, empowering and unapologetic – simply like Gemma.’

A supply has published that the ‘lengthy and lucrative’ deal has banked the former TOWIE famous person £1million, telling The Sun: ‘Gemma’s contract with New Look will go on for a lengthy time, which is how she is effortlessly going to make over £1million’.

With the summer season months looming, Gemma’s vary aspects pops of lemon, sunny prints and glamorous shapes – with sizes ranging from eight to 28.

The objects will be shoppable on-line and in-store from 17 May, with expenses up to £55.99.

Alongside the launch, Essex’s most well-known diva will be looking out for the subsequent New Look marketing campaign superstar to be a part of her as section of her AW22 campaign.


Auditions will be held truly by way of TikTok from eleven May, as properly as bodily at New Look’s Liverpool One keep on 19 May.