With the goal of bringing textile innovations to market, NexTex Innovations, an Atlanta-based developer of textile technology, is pleased to announce the addition of emerging international gym wear company SQUATWOLF to its growing list of TDryTM Technology brand partners.
In order to provide athletic apparel that meets the needs of even the top athletes, SQUATWOLF was founded in Dubai, United Arab Emirates, in 2016. Wajdan Gul, the company’s CEO and co-founder, claimed that at the time, such apparel was not accessible in the Middle East. SQUATWOLF has grown to be the largest gym equipment brand in the Middle East and has gone global thanks to a potent marketing approach that employed trainers as micro-influencers to advertise the brand on social media. serving clients and athletes in more than 120 nations.
In terms of improved moisture management and a quicker drying rate, TDryTM beats conventional sweat-wicking materials, according to Gul. “Compared to many conventional moisture-movement technologies, TDryTM is more environmentally benign because it is a fabric construction technology independent of wicking chemistry. SQUATWOLF’s philosophy places a strong emphasis on sustainable innovation, so this represents a significant win for our company. We are thrilled to be working with NexTex and look forward to continuing to design cutting-edge clothing for our athletes in the future.
Recent SQUATWOLF 360Lab clothing for men and women uses TDryTM technologies, which are excellent at transferring moisture to the fabric’s exterior while keeping the skin-contact side dry. This is accomplished using exclusive procedures for fabric creation, yarn selection, and processing. They produce a variety of textiles appropriate for both activewear and everyday clothing, unleashing their full potential for comfort and performance.
According to Chad Lawrence, CEO of NexTex Innovations, “We are so impressed with how quickly SQUATWOLF has emerged in the global athletic market, and equally as proud that our TDryTM technology passed the team’s rigorous lab and wear tests to feel confident it will benefit its customers’ workout experience.” “We are eager to expand our partnership and introduce the newest innovations in products to the market.”
