It is with great excitement that a new competitor brand in the cycling and active outdoor markets announces the arrival of their much-anticipated Spring/Summer Collection. The collection is made with the cutting-edge Nuyarn® merino, a cycle industry first in cycling jerseys and apparel, and is rooted in New England’s strong cycling and outdoor heritage.
For people committed to pursue outdoor experiences at any speed or path, in every weather, Pinebury is an independent brand from Maine that manufactures technical garments domestically using natural fibres. A passion for four-season outdoor sports and all the activities that are inherent to Maine’s beaches, mountains, and trails serves as the inspiration for Pinebury clothing.
Featuring an expertly crafted selection of cycling and multi-sport clothing, Pinebury’s Spring/Summer Collection the effectiveness of modern Nuyarn® technology. Nuyarn® creates ultra-lightweight and long-lasting fabrics by combining superfine merino wool with a high-performance nylon filament. Nuyarn® Merino is 5 times faster drying, 8.8 times more durable, and has 85% more elasticity/stretch than conventional ring or core-spun merino (industry standard). This is because Nuyarn® is drafted and not “twisted,” which allows it to absorb better in the vapour state and manage moisture more like it does in its loftier fibre state (or on the sheep’s back).
The Nuyarn® merino fabric used in the Pinebury collection, which comprises road and gravel cycling jerseys, high-performance short and long sleeve multi-sport tops, socks, and arm warmers, is created for the best possible fit, flexibility of movement, and breathability. Pinebury’s collection deviates from conventional gender categorization in that it non-gendered, allowing buyers to make their best-fitting selection based on their measurements.
“Pinebury is committed to ongoing innovation while upholding the enduring bond between outdoor recreation and Maine’s rich sporting legacy, two factors that are extremely important to me. I am convinced that as our community expands, Pinebury apparel will become “essential” among individuals who value their time outside and the high quality gear that makes it all possible since it has been tried and proven by a close-knit group of year-round bikers, runners, and snow-sport obsessives. Pinebury’s founder and president, Kyle Rancourt, said as much. “Nuyarn emerged as the appropriate natural materials partner for our inaugural launch collection. They outperform all other merino and natural fibre technologies in terms of performance and longevity. The potential of this technology is boundless and we are merely scratching the surface of what it can achieve. This is just the beginning for us.”
