The furniture industry has seen a drastic change due to COVID-19 this year as work from home culture has triggered and changed the furniture requirement of many people nationwide. Also, the entry of a big giant Reliance Industries has opened up an opportunity to grow and compete with confidence and gain customers’ trust by selling only quality products. On one side if this year 2020, has impacted lives of many craftsmen, on the other this pandemic has given a chance to the ecommerce industry to earn more and deliver furniture at utmost comfort and at the best prices. The rising trend of buying furniture online is due to keeping social distancing and upgrading homes from the comfort as well. The boom of office home furniture will surely rise as there is no such vaccine till now and the online furniture buying will be in demand due to doorstep delivery.

By:

Mr. Raghunandan Saraf, Founder & CEO, WoodenStreet

Mr. Raghunandan Saraf, Founder & CEO, Saraf Furniture

Saraf Furniture (www.insaraf.com), launched in 2014 by Raghunandan Saraf, specializes as a direct manufacturer of solid Sheesham wood products available in wide range in India. It is the only company dealing in all kinds of furniture, about 6000 varieties, made from Sheesham wood. The company sources direct wooden logs, handpicked by their experienced selectors, and then lead it to their manufacturing unit for further processes.

They have everything required for your living room, bedroom, study, garden, and dining room. Their exotic collection of Brass Royale, Kuber, Durban, Eva, Indiana, Jaipur, and Maharaja furniture come with easy finance options and lifetime termite resistant warranty. It also offers special services such as volume buying and customization.

As direct manufacturers and online retailers, Saraf Furniture, has a rich in-house system of 1500 artisans, workers, and craftsmen who design their distinctive range of wooden furniture tailor-made for commercial and residential purposes. The brand bags an average of 5 million engaging online visitors per annum. Clients from Pan India network and abroad visit their online website for beds, sofas, dining tables, kitchen cabinets, bedside tables, boxes, dressers, temple, garden furniture, chairs, easy chairs, and much more.

Saraf Furniture’s wide range of products are available on the brand website as well as can be viewed on a mobile application for iOS and Android devices. The brand continues to expand its brick and mortar presence in Bangalore, Hyderabad, Delhi, Surat, and Sardarshahar in Rajasthan.

Raghunandan Saraf completed his MBA from SRCC, Delhi, and then he decided to go back to his hometown and transform his father’s local business from Sardarshahar village in Rajasthan. The touch of digitization made this 45-year-old legacy an online marketplace to buy modern-day furniture at affordable prices. It also was one of the first five mobile applications that transformed furniture market into an organized business segment.

Saraf Furniture is a traditional home-based furniture business in the league of modern furniture suppliers of the Indian Furniture market, as well as, it holds the vision and the startup culture of being a leading furniture brand nationally and globally. Raghunandan Saraf believes in ‘offering outstanding products with uncompromised wooden quality and the rest just follows.’