Bridging the gap between brand mission and user experience,
defy the elements” unites nature, technology, and human potential
Fueled by rapid growth in the global market and a brand evolution that focuses on sustainably minded performance technologies, eVent®️ Fabrics, a global leader in waterproof and breathable fabric technologies, is doubling down on their mission of bringing the best weather protection and introducing the new “defy the elements” tagline.
Intended to bridge the gap between eVent’s mission to craft advanced, high-performing materials that push the boundaries of what’s possible in outdoor gear and the users’ refusal to let the weather dictate their outdoor adventure plans, “defy the elements” encapsulates a new vision for the brand.
“Our products are born from a relentless pursuit of excellence, where every fiber, weave, and layer is designed to stand up to nature’s harshest conditions” said Chad Kelly, President of eVent Fabrics. “Our “defy the elements” tagline encapsulates our commitment to innovation and quality. It speaks to the core of what we do—empowering our users to face the elements head-on. Whether it’s torrential rain, biting wind, or extreme temperatures, our fabrics are engineered to keep you comfortable and dry, no matter the circumstances.”
The new tagline is intended to capture the imaginations of both new and existing brand customers, while providing end users with the knowledge and confidence that eVent understands their needs, providing a range of first-in-class laminates for a wide range of outdoor activities.
The new eVent tagline will be ubiquitous with the brand, appearing on hang tags, brand collateral, and in all brand communications.
About eVent Fabrics
eVent® Fabrics, founded in 1999, revolutionized the industry with the first air-permeable 100% waterproof membrane and continues to innovate with sustainable, high-performance textiles that defy the elements. The company is globally recognized for its breathable waterproof solutions and commitment to reliable, high-performance laminates that help users defy the elements. Trusted by leading brands, eVent® Fabrics sets the standard for performance and sustainability in outerwear, footwear, and accessories. www.eventfabrics.com
