Fashion | News & Insights


Published: June 17, 2022

French style residence Louis Vuitton is the primary luxurious emblem to attain the worldwide Top 10 in Kantar BrandZ Most Valuable Global Brands 2022 ranking, reflecting the increase of the luxurious marketplace global and in China in particular. Louis Vuitton skilled sixty four in line with cent increase in emblem price this yr and is the primary European emblem to attain the Top 10 given that 2010. Zara is one of the manufacturers that lead the manner withinside the new Kantar Sustainability BrandZ Index, which suggests sustainability already money owed for three in line with cent of emblem fairness and is anticipated to rise, Kantar, a data, insights and consulting company, stated in a media release.

US-primarily based totally garb and sports clothing emblem Nike, which witnessed a 31 in line with cent growth in emblem price from $83,709 million in 2021 to $109,601 million in 2022, ranked first withinside the Apparel category. American e-trade market Amazon that has a emblem price of $281,695 million in 2022, ranked first withinside the Retail category. The pandemic has similarly expanded increase of e-trade withinside the retail category, subsequently manufacturers with more potent connections to customers had been capable of preserve their increase on line and beyond, Kantar stated. “`Strong emblem affinity underpins a customer`s willingness to pay and has in no way been greater vital for enterprises trying to offset spiking inflation,” defined Martin Guerrieria, head of Kantar BrandZ. “This yr`s effects display us the price of persisted funding in emblem and advertising capabilities, as a method of maximising enterprise returns, regardless of marketplace conditions.”

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