Mumbai, November 5, 2024: Shubbam Sharrma has been appointed Chief Growth Officer of Pepperfry, the top e-commerce furniture and home décor company in India. Shubbam has more than 17 years of omnichannel, e-commerce, and retail experience. effectively managed high-achieving teams and strategic growth initiatives in a variety of industries.
With an emphasis on growing market share, bolstering client acquisition, and improving operational efficiency, Shubbam will lead Pepperfry’s growth strategy in his new position as Chief Growth Officer. Among his duties will be expanding the Home Categories.rapidly, introducing new categories and growing the business-to-business market through programs such as the investigation of new business-to-business opportunities with HORECA and a multi-tiered Channel Partner Program Corporates. Shubbam’s extensive knowledge of the consumer industry and shown expertise in driving disruptive innovation makes him a valuable addition to Pepperfry’s leadership team.
Ashish Shah, Pepperfry’s co-founder and CEO, commented on the new hire, saying, “We are thrilled to welcome Shubbam to the Pepperfry family.” His vast background in promoting retail expansion and his in-depth knowledge of the consumer landscape make him the perfect person to lead our next growth phase. We have faith in Shubbam’s vision. This knowledge will be crucial in securing Pepperfry’s place as the clear leader in the market for mattresses, furniture, and home accents.
“I’m excited to be part of Pepperfry during this exciting phase of its growth journey,” stated Shubbam Sharrma, Chief Growth Officer. Pepperfry has emerged as the preferred location for those wishing to purchase furnishings. Our goal is to use tech-driven innovation to further improve this market. Leveraging omnichannel integration to finish an increasing number of client journeys and make the company funnel more effectively. We will democratize access by encouraging community involvement and content. for D2C business owners, assisting in providing our clients with the finest carefully chosen collections.
Our goal is to combine modern and traditional brands to provide a one-stop shop for anything related to home—the best of both worlds, in fact. Additionally, we believe that the B2B market has a ton of potential, especially for creating a carefully selected platform where architects and interior designers may meet their identifying the needs of clients. Since any B2B client needs a lot of furnishings to set up an office, Hence, we’re dedicated to creating effective methods to cater to this market. Collectively, We will establish new standards for innovation, operational excellence, and customer-centricity,” the statement continued. Sharma Shubbam.
Shubbam was the Chief Business Officer at ImpactGuru prior to joining Pepperfry, where he oversaw expansion into several locations and improved marketing, HR, and operations procedures. He had a key role in making CarDekho the industry leader in the retail sale of secondhand cars. while he was the P&L Head for Used Cars. His background as a consultant for KSA Technopak and RedSeer expanded his knowledge in directing traditional retail and consumer internet. businesses on market expansion, digital transformation, and growth tactics. Shubbam, who He started his career at Godrej and is a co-founder of a direct-to-consumer fashion firm that aims to provide an affordable, contemporary alternative to ethnic apparel.
Shubbam has a B.Tech from the College of Engineering Roorkee and an MBA from IIM Lucknow. In his own time, he likes to listen to podcasts and audiobooks, explore consumer brands, and maintaining energy through meditation and yoga.
Concerning Pepperfry
Ambareesh Murty and Ashish Shah founded Pepperfry in 2012, and since then, it has transformed the Indian furniture and home products market. Pepperfry, the biggest omnichannel marketplace in the country, has enabled hundreds of local, national, international MSME brands, giving them a way to connect with consumers in over 300 cities. Having a strong in-house supply chain, Pepperfry guarantees a smooth, comprehensive client experience. The business claims to have a well-curated e-commerce platform complemented by 150+ offline studios in 100+ cities and bespoke Assisted Buying services. By continually innovating and setting new standards in the industry, Pepperfry has not only redefined how India shops for furniture and home decor but also significantly impacted the market dynamics and consumer expectations.
Website: https://www.pepperfry.com/
https://www.pepperfry.com/
