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TENCEL™, Advance Denim and Officina+39 pioneer advancements in zero cotton denim aesthetics

Published: July 6, 2023

 The collaboration combines the design skills of denim mill Advance Denim, innovative sustainable wash expertise of Italian chemical company Officina+39, and the planet-conscious aesthetical benefits of TENCELTM branded lyocell fibers

 New zero cotton denim collection made of TENCELTM Lyocell fibers with low environmental footprint, authentic denim aesthetics, and true vintage looks to be showcased during Kingpins New York

 TENCELTM continues to work with like-minded partners to pioneer denim innovation, expanding the possibilities of design and aesthetics for truly sustainable denim apparel

Lenzing – Lenzing Group, a leading global producer of wood-based specialty fibers, has joined forces with denim mill Advance Denim and Italian chemical company Officina+39 to unveil new advancements in zero cotton denim aesthetics. The collaboration highlights the continued commitment of the three companies in promoting
sustainable development of the denim industry through the introduction of a brand-new zero cotton denim
collection made of TENCELTM Lyocell fibers.

As consumers become more aware of the environmental footprint of denim apparels, denim brands have experimented with new approaches to create and produce more sustainable denim products. Dedicated to creating denim apparel with reduced environmental impact, the collection  comprises of Advance Denim’s innovative denim fabrics made of  TENCELTM Lyocell fibers and Officina+39’s special finishing technique, eco-efficient bleach treatment, and “Aqualess” sustainable wash process that saves up to 75% on water consumption in comparison to conventional wash process that gives a similar wash down effect. The result is a specially curated collection with zero cotton composition featuring a traditional “authentic denim” look that is usually found on cotton denim, thus revealing new design possibilities and aesthetics using sustainable alternatives for denim products.

Expanding design possibilities and enhancing aesthetics to reduce environmental impact
“In the past, zero cotton fabrics were known to have a softer feel and a cleaner look. The creation of an authentic vintage look and a respectively drier hand feel using TENCELTM Lyocell fibers will inspire new design possibilities and aesthetics for denim brands which ultimately means greater variety of sustainable denim options for consumers. The partnership between TENCELTM, Advance Denim, and Officina+39 is truly encouraging and underscores our relentless efforts and commitment towards pioneering denim innovations which empower the creation of more sustainable denim products, ultimately reducing the environmental footprint of the denim industry,” said Tuncay  Kılıçkan, Lenzing’s Head of Global Business Development, Denim.

Zero cotton denim fabrics made with TENCELTM Lyocell fibers offer softness, comfort, and sheen to the finished product. Compared with cotton, TENCELTM Lyocell fibers offer better moisture management to support body temperature regulation. Zero cotton denim fabrics made with TENCELTM Lyocell fibers also have the added benefit of being laser sensitive. Together with the right wash technique, they are a truly sustainable denim alternative from fiber to finished product.

Pioneering denim innovations for a sustainable denim industry
“The purpose of this collaboration is to combine zero cotton garments with our unique eco-washing technique to achieve the authentic conventional look and wash that is generally achieved on cotton denim. The collaboration matches perfectly with our ‘Aqualess Mission’ as we continue to explore new ways to enhance the efficiency of our production process while reducing the use of energy, space, and water resources,” said Andrea Venier, Managing Director of Officina+39.

“The collaboration with TENCELTM and Advance Denim is founded on our shared vision to create denim products with minimal environmental impact. By combining a mix of sustainable fibers to create a zero cotton fabric and a low impact eco-washing technique, we are offering unique denim innovation that will truly appeal to the needs of denim brands and the industry as a whole. Our hope is that this collaboration will encourage industry-wide innovations for the sustainable development of the sector,” said Michael Lam, Director of Advance Denim.

The new special zero cotton denim collection will be showcased at the Lenzing booth during Kingpins New York
(Green area #7) from July 19-20, 2023.

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