Lenzing Group’s Fiber Forward Initiative at Bharat Tex
Lenzing Group, a leading global producer of wood-based speciality fibres, recently showcased its innovative range of customised offerings for the Indian market at the prestigious Bharat Tex 2024 exhibition in New Delhi. The event, held from 26-29 February, brought together key stakeholders from spinners to brands, highlighting the seamless integration of the entire textile supply chain. Lenzing’s participation at the exhibition underscored its steadfast commitment to meeting the changing needs of Indian customers through its sustainably produced TENCEL™ and LENZING™ ECOVERO™ fibre brands.
Lenzing’s Offerings at Bharat Tex 2024
At the exhibition, Lenzing witnessed a growing interest from Indian spinners, weavers, garment manufacturers, brands, and emerging designers seeking to incorporate Lenzing fibres into a wide range of applications such as traditional wear, denim, home textiles, and intimate wear. The company’s focus on India-centric products like sarees and kurtis garnered significant attention from visitors, highlighting the versatility and appeal of Lenzing’s TENCEL™ LUXE Filament yarn, TENCEL™ Lyocell and Modal fibres, and LENZING™ ECOVERO™ Viscose fibres.
Consumer Preference and Innovation
Lenzing’s success in these categories is a testament to consumer preference for quality and sustainability in the Indian market. The company’s emphasis on creating value-driven products, including the popular Cotton Enhance line, resonated well with manufacturers looking for comfort-driven textile options that seamlessly blend style and functionality. Additionally, Lenzing’s engagement with students from premier design institutes like NIFT and NID underscored the company’s commitment to educating the next generation about circularity, traceability, and environmental goals.
Global Collaboration and Market Potential
The event also facilitated positive discussions with international buyers keen on sourcing products made with Lenzing fibres from India, highlighting a promising trend that could further enhance local garment and fabric manufacturing. Stephan Sielaff, CEO of Lenzing Group, emphasised India’s strategic importance as a key market for the company, with over two decades of active engagement in the country. Bharat Tex proved to be an excellent platform for fostering partnerships and exploring new opportunities in the rapidly evolving textile industry.
Sustainability and Industry Partnership
Participating in the International CXO Forum chaired by Mr. Piyush Goyal, Minister of Textile, Commerce, and Industry, Stephan Sielaff reaffirmed Lenzing’s dedication to sustainability, innovation, and positive contributions to the Indian textile sector. S. Jayaraman, Vice President of Global Sales – Textile business at Lenzing Group, highlighted the company’s ongoing efforts to develop solutions that cater to the diverse needs of the Indian textile industry, combining sustainability with cutting-edge advancements to enhance the overall brand and consumer experience.
