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Quality: A Key to Success in the Indian Textile Industry: Excerpt from The Yarn Bazaar Roundtable

Published: August 9, 2023
Author: TEXTILE VALUE CHAIN

By Mr. Pratik Gadia (Founder & CEO, The Yarn Bazaar)

In the heartwarming ambiance of The Yarn Bazaar Roundtable Show, we welcomed a group of textile industry experts who brought with them a wealth of knowledge and experience. Gathered around the virtual roundtable, they shared their perspectives on the crucial role played by quality in our dynamic textile industry. The topic of the roundtable discussion was “Quality As Key To Success In The Indian Textile Industry”.

To achieve growth and success, manufacturers must prioritize the needs and preferences of their customers and focus on delivering value through their products and services. By understanding and meeting customer demands, manufacturers can build strong and lasting relationships, which will ultimately lead to sustainable growth and competitiveness in the market. The shift from a traditional production-focused mindset to a customer-oriented one is essential for manufacturers to adapt to changing market dynamics, stay relevant, and thrive in today’s business landscape. Talking about the customer-centric approach , Mr. Sanjay Arora, Associate Director, Wazir Advisors quoted ““Manufacturing industry now has to think like the service industry. Unless and until they do not start to think like the service industry they can’t grow.”

In the Indian textile industry, realizing the value of educated workforce can have a transformative impact. By providing comprehensive training to the workforce, companies can nurture a culture of quality at every level within the organization. Well-trained employees are better equipped to handle challenges, adapt to technological advancements, and maintain consistent production standards. This, in turn, enhances productivity and efficiency, leading to improved customer satisfaction and brand reputation.

Mr. Balkrishna Sharma, Joint President & Business Head, Ginni Filaments Ltd spoke about the importance of employee training and quoted “Investing in employee training programs is a game changer. Then only you can create a culture of quality at every level within the company.”

Mr. Vikas Sharan, Former Director India Operations Saurer Textile Solution Pvt Ltd expressed his views as “ Based on the segment we are operating in, we have to  ensure that we have to have optimum quality at the best cost possible, utilizing the resources, i.e., man, material, and machine.”

In the Indian textile industry, achieving optimal quality at the best possible cost is a paramount objective for sustainable growth. It necessitates a careful assessment of the segment in which a company operates to tailor strategies accordingly. By efficiently utilizing resources, including skilled labor, quality materials, and advanced machinery, manufacturers can strike the right balance between cost-effectiveness and uncompromising quality.

For businesses in this sector, the ultimate measure of quality is the customer index, reflecting repeat orders and positive word-of-mouth referrals. When customers are delighted with the products and services, they not only return for more purchases but also become brand advocates, spreading positive reviews to attract new clientele.

Mr Vilas Gharat, MD Gharat & Associates talked about the customer retention and quoted “Quality for me is customer index, by which I get repeat orders and the same customer gives mouth publicity to give more and more orders. This is the quality parameter for me.”

Achieving a high customer index requires an unwavering commitment to delivering superior products, meeting specific requirements, and addressing customer preferences. It involves understanding the ever-evolving needs of consumers and adapting swiftly to market trends. 

Ensuring quality goes beyond just the end product; it encompasses every aspect of the supply chain, from sourcing raw materials to packaging and labeling. 

Dr. Amit Lath, CEO Sharda Group of Companies shared one of the real-time case study where a small act of negligence costed the business a lot and impacted the profitability of the business. Such incidents emphasize the importance of vigilance and attention to detail at every level of the manufacturing process. Quality assurance measures should be integrated throughout the organization, fostering a culture.  “Cultural change needs to come at various levels. Sometimes we receive the products with the right quality but there are other complications that we might see like wrong labelling, wrong cartons. Quality needs to be assured at every level”, said Dr Lath.

Among the other notable participants were Mr. Piyush Chandarana (Business Head Chirpal Group of Companies), Mr. Manish Joshi (Founder SnA Pathfinders), Dr. SB Muttagi (Former Lecturer Govt Polytechnic Nagpur), Mr. Pramod Raichurkar (Director MANTRA) and Mr. Mayur Basuk (Deputy Director WRA) those who shared their profound insights on the subject of quality.

As we conclude this roundtable excerpt, we are inspired by the dedication of industry leaders and their shared commitment to elevating the standards of quality. Let us carry forward these valuable insights and work collaboratively towards propelling the Indian textile industry to new heights of excellence and global recognition. Together, we will weave a tapestry of innovation and resilience that will define the future of textiles in India.

You can watch and listen to all the Podcasts and Roundtables on the official YouTube and Spotify channel of The Yarn Bazaar.

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