Recognizing the value of jute fiber and the need to promote jute and jute-diversified goods, the Indian government’s Ministry of Textiles, through the National Jute Board (NJB), announced the “Jute Mark India” (JMI) program on July 9, 2022. Jute Mark India is being implemented nationwide by the Textiles Committee (TC), which is a department of the Indian government’s Ministry of Textiles.
All users who have registered are eligible for Jute Mark India Labels. These labels will give jute products a collective identity and may be used to both popularize jute products and offer buyers and consumers with reassurance. Anyone who manufactures, crafts, or retails both traditional and unique jute items is eligible to register under this program. Any product that has at least 50% jute fiber by weight in the jute portion is eligible to have the Jute Mark India label applied to it. Jute Mark labels are made of taffeta cloth and measure one inch by two inches. They have a special QR code and the JMI logo. The QR code has embedded information about the registered user. All the registered entities will be eligible for using JMI labels on their products to indicate that the product in of jute origin from India.
To facilitate Jute mark India registration of all stake holders involved in production and manufacture of the jute and diversifies jute products, the Textile Committee has developed an portal traces-textile.gov.in and an mobile App. Now the stake holder can submit application and demand for labels from their comfort without man-day loss or wage loss. Moreover, the unique QR code printed on each label carry manufacturer information and therefore serves as market linkage to the artisans and other manufacturers.
The newly developed portal and the mobile Apps were launched by the Smt. Dharshana Jardhos. Smt. Rachna Shah, Secretary (Textiles), Smt. Prajakta L Verma, Joint secretary (Fibre), Sh. Rajiv Saxena, Joint Secretary, Ministry of Textile, Govt. of India and Sh. Prashant Kumar Singh, CEO, GeM were also present.
