Celebrating 30 years of sustainable fiber innovation with TENCELTM Launched in 1992, TENCELTM is the flagship brand under the Lenzing Group that covers textile fiber offerings derived from renewable wood sources. Since then, TENCELTM has been driving the evolution of fiber solutions for the apparel and home textile segments through a number of industry-first innovations, environmentally responsible production processes, and close collaboration with brands and industry stakeholders. TENCELTM branded fibers are known to be soft to the skin, smooth to the touch, and contribute to breathability, offering specialty fiber solutions across all segments through TENCELTM General, TENCELTM Active, TENCELTM Denim, TENCELTM Intimate, TENCELTM Footwear, TENCELTM
Luxe and TENCELTM Home. Looking forward, TENCELTM will continue to build on its achievement and success over the past 30 years as it continues striving towards a sustainable future, ultimately achieving a carbon-neutral textile industry.
Unique offerings
1992 – TENCELTM Lyocell fibers first began production in Alabama, U.S.
1997 – Lenzing launched the first full-scale lyocell production plant in Heiligenkreuz, Austria
2004 – Lenzing acquired the TENCELTM brand and its production sites in the U.S. and the U.K., tripling its lyocell capacity
2011 – Lenzing further expanded its lyocell fiber production and started building the first lyocell fiber plant in Lenzing, Austria
2017 – Lenzing launched TENCELTM Lyocell fibers with REFIBRATM technology, utilizing a mixture of wood from sustainable sources and cotton waste from garment production
2017 – TENCELTM Luxe Lyocell filament yarn was introduced to offer high-end fashion sustainable fiber materials
2018 – Lenzing redefined TENCELTM as the flagship brand that covers textile specialty product fiber offerings to enhance product brand offerings and drive consumer demand; TENCELTM brand offering extended to cover TENCELTM Modal fibers
2019 – Industry breakthrough for Lenzing’s pioneering REFIBRATM technology with the successful production of TENCELTM Lyocell fibers using post-consumer cotton waste
2020 – Launched carbon zero TENCELTM fibers to reinforce Lenzing’s commitment to the Science Based Targets initiative and reduce overall carbon emissions
2021 – Launched matte TENCELTM branded lyocell fibers for the denim industry; Launched TENCELTM Limited Edition, Introduced world’s first TENCELTM Lyocell fiber made of orange pulp and wood with Orange Fiber Factsheet
2022 – Opening one of the world’s largest Lyocell production facilities in Thailand to drive ambitious growth plan for TENCELTM branded fibers Pioneering technology innovations
The 1990s – Microtechnology ensures TENCELTM branded fibers are extra fine and delicate, to produce lightweight fabrics
1999 – Cross-linking fibers enhance comfort in knitwear applications
2010 – Eco Color technology guarantees long-lasting colorfastness and versatility in textiles produced using TENCELTM Modal fibers
2017 – Eco filament technology supports TENCELTM Luxe filament yarn production
2018 – Launched Lenzing E-branding platform to enable producers, retailers, and brand owners to showcase their use of sustainable TENCELTM fibers; Eco Soft technology provides exquisite softness for TENCELTM Modal fibers
2020 – Eco Clean technology provides total chlorine-free-bleached TENCELTM Modal fibers
2020 – Collaboration with TextileGenesisTM delivers Blockchain-enabled supply chain traceability for TENCELTM fibers
2021 – Indigo Color technology manufactures TENCELTM Modal fibers for the denim segment Key collaboration achievements Following the rebranding of the TENCELTM brand in 2018, a number of consumer-centric initiatives
have been launched to support the shift towards a more sustainable lifestyle. The TENCELTM eShop, launched in 2020, is the industry’s first e-commerce platform managed by a fiber manufacturer.
To date, TENCELTM has worked with over 300 co-branding partners globally on customer-oriented campaigns such as Make It Feel Right, TENCEL TM X, and True Carbon Zero. Such collaborations helped to encourage consumers to make informed purchases and push for the adoption of sustainable practices across the fashion industry.
