The future of fashion is transparent.

One of the global leaders in traceability technologies, FibreTrace®, are set to release a free1 digital traceability solution to the textile industry, which maps the global textile supply chain from fibre to retail.

Launching on the 17th January, 2023, the platform provides transparency in one easy to use, globally accessible platform with no fees attached2, eliminating the barrier to transparency for producers, manufacturers, brands and retailers.

While policymakers, consumers and investors continue to apply pressure for transparent supply chain mapping, 50% of the world’s largest fashion brands continue to disclose little or no information about their supply chain and only 12% of brands worldwide publish any insights into their raw material suppliers3.

The shift in consumer consumption behaviours and growing demands for greater ethical and environmental responsibility has been a key driver for change. 60% of fashion consumers want more transparency about the production journey of their clothes and more than 40% of consumers surveyed in the U.S., more than 50% in Europe, and almost 70% in China say they want access to more information about how their clothes were made4. Governments and governing bodies are listening, and transparency has become a priority on political agendas and legislative development from the USA’s FABRIC Act to the UNECE’s The Sustainability Pledge.

The world is demanding tighter regulation and FibreTrace® MAPPED enables the industry to create a future that champions sustainable and ethical creation and consumption.

“The lack of accountability within the textile industry has left the door wide open for social and environmental neglect and misconduct. Brands have an obligation to look at their supply chain, identify issues, and address them. At FibreTrace® we believe that transparency shouldn’t cost the earth, so we decided to launch FibreTrace® MAPPED free of charge in the hope that we can encourage the industry to claim accountability and responsibility for their supply chains and be the change for a better future.” – FibreTrace® Chief Executive Officer, Shannon Mercer.