Throughout its tenure the nearly 175 year old brand has measured and judged the tempo of the market. In the context of spending sensibly in 2024, Christy, the leaders in British luxury home textiles, have launched a ‘moisture wicking’ towel which offers a quick dry solution to reducing energy bills, doesn’t compromise on quality and comes in a range of mood boosting colours, including ‘sunflower’, ‘summer pudding’ and others.
Made from Softloft technology, the new ‘Cirrus Towel’ weaves fluffy and soft lightweight yarns into luxurious quick-dry towels. Demonstrating a steadfast commitment to environmental responsibility, the new design proudly features the “Made in Green” traceable product label, underscoring the broader brand’s dedication to a more sustainable future.
In the midst of renewed popularity for colourful towels this year, the introduction of eight fresh colours provides an ideal way to add a splash of brightness and boost the mood of your bathroom. The available shades include white, latte, charcoal, ocean blue, sunflower yellow, summer pudding pink, apple green, and cloud grey. The towel is also available in various sizes, catering to all of your towelling bathroom requirements – ranging from face cloth, bath mat to bath towel. The Cirrus towel is now available to purchase online through the official Christy website.
The moisture wicking fibres work by efficiently absorbing and dispersing the moisture to the surface of the towel, drawing it away from the user to facilitate rapid evaporation. Another useful feature of Cirrus towel technology is its lightweight and space-saving design, also making it the perfect travel or workout companion.
Rooted in the brand’s history with founder Henry Christy in 1850, being attributed for inventing the terry towel as we know it today in the UK, Vanshika Goenka-Misra, CEO of Christy and the her team consistently strive to enhance the customer experience and innovate designs for the next generation. With Christy headquarters situated here in the UK, they can swiftly respond to prevailing economic trends and align their supply with demand. Goenka-Misra emphasised, “It is important to us as a brand to engage with our customers and consistently deliver what they need, particularly given our privilege of having a significant number of loyal brand enthusiasts.”
“We understand that people are looking to cut costs this year, so we aimed to introduce a fast-drying towel that embodies the enduring comfort and quality we are renowned for. It’s a victory—saving on tumble dryer costs while still indulging in the luxury of a soft towel,” remarked Lucy Ackroyd, Head of Design at Christy. “Additionally, we sought to be adventurous with our colour selections, opting for a vibrant yellow and green. It’s a lively addition to a family bathroom or ensuite, with a colour to suit every mood.”
