National, October 11th 2024: Reliance Industries Limited’s R|Elan Fabrics 2.0 and Lakmē Fashion Week x FDCI have been presenting ground-breaking shows that have captivated audiences globally with their ongoing relationship. This season, R|Elan is excited to share that it will be working with local ready-to-wear brand HUEMN to create an exclusive line. The R|Elan x HUEMN collection will combine creativity and innovation in an amazing display by fusing R|Elan’s cutting-edge fabric technology with HUEMN’s unique design philosophy.
Commenting on the collaboration, Mr Hemant D Sharma, President – Polyester, Reliance Industries Ltd said:“HUEMN, which was founded on the values of empowerment and inclusivity, continuously negotiates the ever-changing social landscape, opening doors to new viewpoints with every partnership and pushing the limits of design. The power of the human intellect to influence culture and communities lies at the heart of HUEMN’s mission. This partnership is a prime illustration of how the performance and sustainability of R|Elan’s cutting-edge fabric technology combine to produce an unparalleled experience.
As part of the partnership, HUEMN has embraced environmentally friendly textiles such as R|Elan SmarTex, a cutting-edge fabric that keeps your cool, fresh, and active, R|Elan GreenGold, which is created from recycled PET bottles, and R|Elan Kooltex, which combines style and sustainability. Its multifunctional qualities include UV protection, odor control, and cool to the touch—all in one cloth. In addition to improving garment performance, HUEMN hopes to further reduce textile waste by incorporating ethical principles into their design philosophy.
The Huemn Label, started in 2012 has been making fashion waves ever since the launch. Multi award winner and collaborator with several top brands, designer Pranav Mishra of Huemn, a graduate of the National Institute of Fashion Technology, Bangalore has been the driving force of the brand. Huemn’s latest collab with R|Elan created a fashionable stir on the ramp, during Lakmē Fashion Week in partnership with FDCI.
For each amalgamation it’s a fresh narrative for Pranav and with R|Elan’s sustainable and innovative textiles, the partnership was just perfect. The high-performance fabrics of R|Elan by Reliance Industries were turned into trendy gear and exhibited Huemn’s characteristic touches.
The collection reflected the signature elements of Huemn when relaxed statement pieces appeared on the runway. The hand drawn prints were eye catchers, while the inclusive fits and styles offered a variety of options for the unisex buyers. Keeping in mind Indian crafts, there was a profusion of handcrafted textures and surfaces, along with traditional Indian craft techniques, like embroidery that brought a great mix of design. The highlight of the line was the intense fashion innovation for each garment that was directed towards amazing performance, sustainability and comfort.
As he discussed the partnership, Pranav Misra, Co-Founder and Creative Director of HUEMN, stated: “At HUEMN, our mission is to start a conversation that goes beyond fashion, reflecting the times we live in and establishing a deeper connection with people. We got another chance to push the boundaries of sustainability and design with R|Elan, producing items that are as timely as they are responsible. A dynamic fusion of technology innovation and creative vision is the HUEMN X R|Elan cooperation. It has the potential to make customers reconsider fashion.
Indian-born Huemn is a native company that has always provided modern, gender-neutral, handcrafted clothes that draws inspiration from social and political
