This fall, Urban Outfitters will launch Nuuly Thrift, an online resale store, as the brand joins the booming secondhand sale trend fuelled by younger buyers’ worries about sustainability and duplicating ensembles.
“URBN has been in the vintage rejuvenation business since our inception in 1970,” stated Urban Outfitters CEO Richard Hayne in a news statement. “We are delighted for URBN to capitalise on altering customer behaviour and acquire market share in the fast increasing online resale industry with the introduction of Nuuly Thrift.”
Urban Outfitters has launched a new platform, Nuuly, where users can resell secondhand items. The company’s existing customers already have a penchant for thrifting and may be primed to use the new platform. Teens’ growing interest in thrifting could also threaten traditional apparel retailers as the popularity of buying and selling secondhand grows. Some young entrepreneurs are growing their side hustles selling clothes on thrifting platforms into full-time businesses.
