It is the ideal marriage of tradition and modernity. The new generation of traditional manufacturer families is promoting the traditional handloom Banarasi sari with the help of technology, not only creating a larger industry for them but also resurrecting traditional weaving methods like Rangkat, Kadua Jangla, and designs like Shikaargah, among others. “We run a family business from generations,” explains Tehzeeb Anwar, who owns a traditional Banarasi textile and sari making firm. With the passage of time, we have resorted to electronic sari exhibiting, this time on a worldwide scale, courtesy of technology.
Fabrics & Processing | News & Insights
Using technology to promote traditional Banarasi fabric
Published: October 18, 2021
Author: Manali bhanushali
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