9-11 November – Palais de Festivals, Boulevard de la Croisette, Cannes, France
November 2021 –“ROICA™ new identity is the ultimate upgrade and milestone of the brand’s evolution path which brings together and merges performance, innovation and responsible imprint. We truly believe in the new generation of value driven businesses to create and deliver better products in full respect of people and environment meeting at the same time performances requested by contemporary way of life” declares Shinichiro Haga, Senior Executive Manager of ROICA Divisi
Showing its leadership, the company marks a unique milestone in the world of stretch, enhancing a contemporary wardrobe made of new generation values that are fully conveyed and visible to the end consumer. Indeed, by creating cutting-edge tools, such as the hangtags that provide, through simple and well-designed icons, clear and concise functional information showing for each application the values and performances of each single ROICA™ families: ROICA Colour Perfect ™, ROICA Resistance™, ROICA Feel Good™, ROICA Eco-Smart™, ROICA Contour™.
On top of this, in order to ASSURE that what is labelled as ROICA™ Sustainable truly reflects the brand’s new generation values, the company created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family. A big step toward complete transparency and transparent AUTHENTIC communication.
ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.
At MarediModa – the international fair dedicated to fabrics and accessories for the beachwear, underwear and athleisure sectors – ROICA ™ partners such as
- Eusebio, booth 15
- Iluna Group, booth 28 and 29
- Interjersey Milano, booth 16
- Maglificio Ripa, booth 28 and 29
- Penn Textile Solutions GmbH, Penn Italia, booth 26
- Piave Maitex, booth 18
- Sofileta, booth 79
will share their latest fabric innovations where sustainability cutting-edge performance and design realized with ROICA™ premium stretch ingredient, will be on stage.
Here a brief intro to their latest novelties containing ROICA™:
- Eusebio: The new beachwear SS23 collection EUSEBIO CONFIDENCE DIVISION is composed by a lot of fantastic fabric qualities. Elastic solid dyed jersey, effective foils, glitter and lurex, solid dyed and jacquard sponges. Every single fabric is made with ROICA Color Perfect™.
- Iluna Group: Iluna’s journey into the new dimension of responsible quality continues with ad hoc developments in the field of GRS (Global Recycled Standard) certified recycled yarns, aimed at unprecedented effects both in look, in performance and in the hands of fabrics. We’re talking about cord yarn and shiny threads. The cord yarn is a precious yarn with a ROICA™ EF premium stretch yarn core, double-covered with an equally recycled shiny thread; the bright and translucent is instead to add brilliant effects so far not possible with a GRS yarn. The printing processes are also born from this constant search for innovation towards new materials and new techniques, becoming more and more sustainable: Global Recycle Standard (GRS)-certified sublimation printing and register printing carrying Global Organic Textile Standard (GOTS) certification. With BIOLINE Iluna embraces the circular economy and presents proposals that combine AMNI SOUL ECO® polyamide 6.6 yarn and ROICA™ V550 sustainable stretch yarn.
- Interjersey Milano presents unique blends that mix two GRS certified ingredients, Q- NOVA® with ROICA™ EF, as well as solutions created with the end of life in mind that mix Amni® Soul Eco and ROICA™ V550. Amni® Soul Eco’s secret is its enhanced polyamide 6.6 formula, developed by the research efforts of the Rhodia-Solvay group.
- Maglificio Ripa: expands its “responsible” EARTH collection where the yarns of the ROICA Eco-Smart™ family are the protagonists together with the Q-NOVA ™ by Fulgar. Right of note, the wide use of the dyeable ROICA™ DS belonging to ROICA Color Perfect™ family on the bases for printing, where the use of the ROICA™ DS on jersey, interlock, jacquard and micro-wavy articles is now well established.
- Penn Textile Solutions GmbH, Penn Italia: The main fabrics proposed are
- 65053 with ROICA ™ V550 by Asahi Kasei and Amni Soul Eco® by Fulgar, for a perfect eco-sustainable mix combined with a unique fit thanks to the square elasticity, raw cut and containment of the fabric, guaranteeing unique comfort thanks to the soft hand that wraps in a tender hug.
- 55169 with ROICA ™ V550 and organic cotton supreme for a mix of innovation, thanks to the reinforced edges, and respect for the environment with the use of natural materials, always designed to guarantee the garments a unique fit
- 13145 from the latest Penn innovation the possibility of having in a single 3D effect fabric, different open structures with laser processing effect, differentiated elasticity, developed with threads belonging to the ROICA Resistance™ family.
- Piave Maitex: The aim of PIAVEMAITEX is, as always, to present new products with the right compromise between innovation, technology and aesthetic, between fashion and comfort, proposals that include eco-sustainable options with ROICA™ EF, three-dimensional and optical fabrics, perforated, fleece effects, made by favoring technical features such as waterproofing, breathability, transfer and moisture management, coverage and anti-UV as well as anti-abrasion.
- Sofileta presents new articles within the Green’Oblige line made of premium ingredients such as the Newlife™ re-engineered polyester from 100% post consumer plastic bottles and ROICA™ EF premium sustainable stretch. The collection is created starting from well-defined criterias that include: the origin of the material used, sustainable production equipment with a strict limitation of effluents into the environment. Sofileta offers a 55 colour stock service.
ROICA™ “Advanced fit for living”, a premium stretch fiber with an innovative range of smart functions to suit every Modern Wardrobe need. ROICA™ shapes comfort with quality, performance and fit, adding value with values to everyday living for sport, intimates, fashion and business wear.
ROICA™ is a trademark of Asahi Kasei Corporation.
ROICA™ is also partner of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy).
C.L.A.S.S. is the international ecohub founded by Giusy Bettoni in 2007 which has established itself as a reference point in the fashion and textile business for brands, designers, manufacturers, students and all those determined to make fashion smarter.
C.L.A.S.S. mission is to provide professionals the strategic tools to trigger change and to grow both in responsibility and competitiveness. The ecohub pursues its goals by merging design and innovation with the new sustainable values contemporary consumers are looking for. C.L.A.S.S. portfolio of services includes:
- THE SMART TOOLS, a platform of responsible and traceable materials, technologies and cutting-edge innovations for both production processes and communication, all injecting sustainability into textiles, fashion collections and companies’ performance.
- THE SMART ACADEMY, a rich programme of events, talks, classes and services with a very important goal: to educate, raise awareness and inspire professionals, students and even end consumers. Because there is no sustainability without knowledge.
- THE SMART SHOP, the inspirational materials’ bank and samples’ e-shop for students, designers and brands willing to explore and test sustainable fabrics.
Over the years, C.L.A.S.S. has teamed up with some of the most influential players in the virtuous textile and fashion business such as Première Vision, Fashion for Good, Renoon, Fashion 4 Development, Fondazione Ferragamo, The Sustainable Angle and more. www.classecohub.org
