Fabrics & Processing | News & Insights

Fabric Trends in the Festive Season: A Feast for the Senses

Published: October 10, 2023
Author: TEXTILE VALUE CHAIN

By Susmita Ghosh

In India, ‘September’ blows the trumpet marking the beginning of the festive season. A span of joy and celebration! Fabrics are an integral element that highlights these moments of joy. Even though the world is transcending towards a ‘hep’ culture, a mix of contemporary and cultural influences emerges a new wave of fabric trends during the festive seasons. It is the promising time to dig through the enchanting world of fabrics, be it textile, color, or designs. 

What 2023 has in store? What are the new fabric trends that will set the tone for joyful celebrations? Let’s have a look!

The Classic linen is an all-time favorite among the fashion enthusiasts. The come-back is strong and perfect for the present climate scenarios. The natural sheen and refinement ensure an enduring elegance that lasts as long as you desire. The possibilities for outfits are limitless, from sophisticated formals to trendy dresses, striking a perfect balance between style and comfort. 

Shimmering sequins and metallic fabrics have been a go-to choice among those in the limelight. Be it a metallic-threaded saree or a sequined cocktail dress like materials reflect an aura of celebration. “Trends are moving away from stereotypical bling into a more subtle, muted, tone on tone look and feel. This is the Neo Metallic for the festive season,” suggested Pankaj Kapoor, Founder Partner, BMS Fashion when asked if diverse metallic hues are redefining celebratory fashion. Gold and silver are timeless classics, however, the contemporary festive season has witnessed enthusiasts embracing a wide spectrum of shades like copper, rose gold, bronze, so on and so forth. 

Synonymous with grandeur and luxury, silk has been a staple choice, especially in the western, eastern, and southern corners of India. Be it the traditional sarees or the modern drapes, the natural sheen and softness of the fabric are the top qualities that have made it so popular, especially during the festive seasons. The fusion of conventional and modern design elements, creating eye-catching and unique ensembles celebrating heritage and innovation, is what we have seen in the recent past!

While asking his envision on sustainable materials contributing to a more environmentally conscious approach to celebrating, Pankaj Kapoor asserted,  “There is definitely a demand and awareness for more sustainable fabrics like recycled polyester, organic cottons, etc. The market cap is growing slowly, creating a niche. However, the cost disparity coupled with rising inflation is an obstacle for the cause.”

The festive season is the best time to highlight its importance. There has been a shift towards eco-friendly fabrics among conscious customers and the festive season is no exception. Sustainable fabrics like organic cotton, bamboo linen, Cashmere, and Econyl are a few examples that we expect to see this year. Embracing natural hues, minimalist designs, and earthy textures while reducing the environmental footprint of our celebrations, is a celebration in itself! 

Organza, a delicate and translucent fabric, has gained popularity as a choice for festive attire. With a touch of romance and sophistication, this ethereal fabric is perfect for gowns, blouses, and the six-yard beauty! The minimalist floral designs with a metallic touch on the fabric have become a signature style. Considering its multi-purpose properties, this fabric is perfect for the festive weather and gives its settings a dreamy and whimsical ambiance.

The festive season provides an ideal canvas for showcasing the artistry of embroidery and handwork, given the Indian festive environment. From intricate zardozi and mirror work in Indian attire to delicate beading and lace in Western fashion, the detail and craftsmanship in festive fabrics are awe-inspiring. Such adornments not only add a personalized glimmer to apparel and decor but also make every piece a work of art.

Nostalgia often plays a role in festive style. Brocade and Jacquard are fabrics inspired by vintage fashions that exude an insight of timeless refinement. Be it jacquard suits or brocade sarees, such fabrics bring a touch of old-charm to contemporary celebrations. Moreover, such fabrics are known for their intricate patterns and textured surfaces. “This festive season, we are pushing a range of embroidered fabrics, structures, jacquard’s and dobbys. People are gravitating towards ethnic and Indo-Western ensembles. There is also a fresher take on metallics like tone on tone Lurex,” said Pankaj Kapoor.   

While solids and traditional patterns have their place in festive fashion, playful and unconventional prints are gaining momentum. Bold florals, geometric designs, whimsical motifs, abstract art are more in demand as the festive celebrations approach. Such festive attire with prints and patterns is taking on a more diverse and individualistic character. Fashion forward approaches like mixing and matching different prints has allowed individuals to articulate their phenomenal style during the joyous season.

Whether it’s a tasseled hemline on a dress, fringe-trimmed curtains, or tassel-adorned accessories, tassel and fringe embellishments sway and dance with movement, creating an element of fun and festivity. Vibrant, multi-colored tassels are particularly popular, injecting a burst of energy into the festivities. They add a playful and bohemian touch not only in festive fashion but also in case of festive decor. 

Velvet is one such fabric that is a perennial favorite. Jewel tones like emerald green, royal blue, and deep burgundy are currently trending and adorned during the festive seasons. Moreover, velvet has experienced a revival in vogue in recent years. Being a timeless fabric that never goes out of style, the deep style, lush texture, and inherent opulence make it the perfect choice among fashion enthusiasts.  Velvet suits, dresses add an air of sophistication to festive gatherings. Such fabrics also look good on home decor items like throw pillows and tablecloths. 

 The festive seasons open up all the routes to express one’s individuality and creativity through the fabrics be it welcoming tradition or blazing a new fashion trail.  The festive fashion serves as a delightful feast for the senses. As the festive season approaches, the world of fabrics unlocks a new array of fashion lines. Catering to every taste and sensibility, be it the timeless allure of linens, the eco-consciousness of sustainable fabric, or the shimmering sequins, the fabrics celebrate festivals in their unique ways. 

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