We bet you must have read about the potential medicinal benefits of herbs taken
through supplements, teas, tinctures and aromatics. And the pandemic has only increased news about it. Ayurveda is becoming more and more attractive in all aspects
of life to a generation pursuing holistic well-being in times of turmoil.
Ayurvastra, a Sanskrit word which basically means the fabric of life. A branch of traditional Indian Ayurvedic medicine that uses organic herb-infused and herb-tinted fabrics as healing agents , particularly for skin, joint and respiratory disorders. Don’t we all re-imagine a reflective, conscious and compassionate post-pandemic world? Adopting lifestyle decisions that spiritually nourish our soul and still help our body recover sounds like the right choice.
Hemant Sagar, Ayurganic, says, “ Healing textiles are enriched with nourishment that enhances the wearer’s mind, body and soul. We take extreme pride in our fabrics that are uplifting not just for the wearer but the environment at large. The aim is to make sure that everything, from the very cottonseed to the final garment, contributes to the well being of the wearer.”
Ayurvastra fabrics not only give the skin a good feeling but also the beneficial herbal compounds penetrate into the body’s pores. Natural fabrics such as cotton are healthy for the skin, and when flavoured with natural medicinal rich herbs it further increases the level of comfort and comfortable skin feel. Archi Modi, founder, Ayurvastra says, “Pandemic made all of us realise the importance of balance in life. Made us realise that we need to stop and reflect back on what has happened so far. Indian culture has always been about sustainability.”
Archi believes that Ayurvastra is the need of the hour and the Indian textile industry is well placed to accelerate this moment. She says, “Due to the ancient knowledge of Ayurvastra and the availability of skilled craftsmen possessing the knowledge of the complex technique, India is in a better position to leverage this sustainable product.”
The organic product resonates with a new generation of conscious consumers. “Brands are trying to bridge the gap between past and present and trying to make Ayurvastra relevant to today’s generation through design intervention, good visual communication, creating short films, collaborating with artisans, participating in fashion weeks, making this concept as a part of fashion so that the message spread to the masses.”
Time to establish a change from the fast fashion market to consume Ayurvastra locally. Let’s take India farther on the path to Atma-nirbharta!
SOURCE: Hindustan Times
