Apparel, Fashion & Retail | Fabrics & Processing

Asahi Kasei presents Velutine™ Evo an additional fibrillation

Published: July 5, 2024
Author: TEXTILE VALUE CHAIN

Bemberg™ by Asahi Kasei is presenting today its Velutine™ Evo brand representing an additional smart choice in finishing refinement technology developed by the Japanese laboratories of Asahi Kasei for Bemberg™. In fact, it offers a new way to generate fibrillation, featuring fabrics with a more “quiet- relaxed” appearance combined with a delicate and sensitive touch! On top of that, thanks to the company’s continuous innovation

DNA, Velutine™ Evo brings very interesting environmental, global warming (CO2 emission) and water profiles for the benefit of Bemberg™ partners in the manufacture of their ranges. Today they can choose their fibrillation technology based on look, touch and environmental elements. 

In order to support its new technology of fibrillation, Asahi Kasei is also sharing the LCA study report – Life Cycle Assessment – realized for Velutine™ Evo. The study evaluated and quantified the environmental impact indicators associated with the technological processes involved in the production of Bemberg™ dyed fabric through the application of the traditional technology of fibrillation. LCA report study made by Centro Tessile Serico Sostenibile confirms all the projected data 

Velutine™ Evo Key Environmental benefits  

  • Global Warming Potential: 30% reduction in greenhouse gas emissions
  • Water consumption for ennobling process: 40% reduction

With Velutine™ Evo Asahi Kasei is able to offer new values and smart choices that can meet new generation of market and contemporary consumer needs, something so important for Bemberg™ partners that want to deliver a truly reliable equal and precious innovative and responsible solution the roll out of the evolved Velutine™ Evo

start its journey and activation with Infinity, a key Bemberg™ partner, a textile manufacturer located in Rovereto, in the Trentino Alto Adige area of Italy with a particular creative offering that distinguishes the company on the market, with great attention to detail and quality. Research and experimentation with new materials and finishings are part of Infinity’s daily work and results are guaranteed through attention to traceability, the use of certifications, and quality control throughout the process. Each material is closely selected from a sustainability standpoint, while the chemical impact of treating textiles is something that they also take extremely seriously. Infinity guarantees the traceability of every product that they make. Every step of the working process can be traced, thanks to a network of trusted suppliers who share their ethos and values. 

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