Levi’s exceeded third-quarter global expectations, with denim demand remaining stable and pent-up demand for fashion clothing driving sales. In India, the business fared well by refurbishing existing stores and establishing larger outlets, as well as naming actress Deepika Padukone as its brand ambassador and launching a new line with her.
The denim sector at Levi’s is increasing faster than the entire apparel sector. It intends to resize and transfer 100 of its existing businesses to Hyderabad, Mumbai, and other cities in India.
Sanjeev Mohanty, Senior Vice-President and Managing Director-South Asia, Middle East, and Africa, confirms that the brand’s overall store count in the country would reach 600 in the next few years.
