Six Yards and 365 Day is campaign which is formed by a community of 20000 women. The founder of the campaign is Ms Sunita Budhiraja. The campaign focused on two things – creating the desired attention and demand for the handloom saree and its varieties, as well as inculcating some knowledge about the traditional sarees among the present generation.
On the eve of National Hand-loom day it hosts a successful zoom event which went on from 7th August to 9th august with different themes for every day. Ms Sunita Budhiraja has always had a taste and concern towards hand-loom since her young ages. Through this Ms Budhiraja has connected with a few associations and people who have been helping the division, offering budgetary help, sorting out raw material, purchasing handloom sarees and stocking them at their own expense even though there are very few buyers.
The panel of this campaign hosted its 1st day of meeting with various Padma Shree and National Award winners. The theme for the first day was ‘Banarasee sarees’. The second day was all about the weaves and patterns from different regions of Odisha and also had the theme as ‘Odisha Weaves’. The third day of the meeting had artists, entrepreneurs and bureaucrats as panellists. The theme for the 3rd day for the members was Chanderi Sarees.
The all three days of the zoom meeting crucially on extensive concern on the protection of the ecosystem of handloom sarees. The discussion was proved to be a need of an hour since the center undertaken the dissolution of All india handloom board.