News & Insights | science and technology

EV and the Automotive Market to Use AI Extensively

Published: June 20, 2024
Author: TEXTILE VALUE CHAIN
Introduction

With the changing global automotive market dynamics, the requirement for technology has been changing. Consumers have started to demand technology that will not only simplify their tasks but also enhance the driving experience. Industry 4.0 has shaped the outlook of technology, and this has transformed the perspective of technology that was used before.

Digital transformation is an integral part of the contemporary world, and many automotive manufacturers have started to use cutting-edge technology in their products.

Artificial intelligence, machine learning, IoT, and big data are some key emerging technologies influencing various industries. The global AI market in automotive is one such sector, influenced by changing technology. Let us delve into details and other related factors that are helping the industry gain attention in the global competitive landscape.

Artificial Intelligence: An Emerging Technology

To match human intelligence, different efforts have been made, resulting in the growth of cutting-edge technology. Artificial intelligence is a key development that the human race has achieved, which is driving Industry 4.0 and will help the fifth industrial revolution as well.

Artificial intelligence is making smart devices even smarter and more efficient, which is expected to spur the popularity of the technology. The rising inclination toward digital transformation has spurred the demand for artificial intelligence.

Organizations shifting toward digital systems prefer robust assistance from the respective systems. To elevate the operational speed, efficiency, and agility of systems, AI has been integrated into these systems.

The use of AI spurred when its usability and reach came to light. Accuracy and speed are two special attributes of the technology that drastically reduce human efforts.

Predictive analysis, robotics, generative AI, and many other key applications will govern the future of artificial intelligence. The integration of the technology into different fields and devices, including automobiles, states the popularity of AI.

Electric Vehicles to Demand AI?

The global automobile market will likely grow during the next decade. This will surge the demand for various components, accessories, and parts required for an automobile.

The construction, assembly, and distribution of automobiles is expected to spur due to the enhanced lucrativeness of the market. This will likely elevate the need for different protective accessories.

AI, being used as an integral part of a vehicle for providing better assistance, the demand for AI components will likely spur in the industry. Consequently, this is expected to surge the demand for artificial intelligence in the automotive field.

The electric vehicle segment will likely grow in the next decade. Electric vehicles will require artificial intelligence extensively to create a better understanding of the surroundings of the vehicle.

Artificial intelligence helps in terms of analyzing the battery condition, weather analysis, vehicular stabilization, and many other key tasks. The execution of such tasks can elevate the product standard.

Changing Vehicular Norms to Fuel the Use of AI

With the growing automotive sector, more focus is placed on maintaining the safety of users. The growing number of road accidents has forced governments to mandate different safety laws to arrest this growing mishap proportion.

Artificial intelligence plays a vital role in terms of predicting vehicle conditions, the necessity of maintenance and servicing, and assuring the driving safety of the driver as well as passengers.

Such qualities help key players embed this cutting-edge technology during vehicular manufacturing. The safety standards of vehicles are hence elevated. This drives the demand for artificial intelligence in the automotive industry.

With changing regulatory policies and strict legal compliances, manufacturers are favoring the use of artificial intelligence in providing services to consumers. While calibrating vehicles, AI has been playing a key role in helping producers meet standard norms.

The installation of AI in automobiles can leverage better driving control with the help of the abovementioned factors. Such factors are driving the demand for AI in the automobile industry, creating several opportunities.

Extensive Research Investment Will Change the AI Future

Leading players are investing more to reduce error proportion in technology to provide an elevated consumer experience. This goal is aimed to achieve through extensive research to overcome previously encountered issues.

Research activities are likely to fuel the prospects for augmentation, creating a new horizon for the market. With proliferating research and development in the industry, the scope of innovation will likely increase, benefitting key players.

Pertaining to research, government initiatives are also proving to be beneficial for key automotive players. Subsidies, levied taxes, and many other initiatives are helping key players to use better technology and innovate. Such efforts will likely enhance the research process, driving the use of AI in automotive and other key fields.

Technological Disruption

The contemporary business world is undergoing rapid transformation. With the help of existing technology, organizations are trying to develop new technology with better features than its previous version.

Such efforts are disrupting the technology. As a result, the disrupted technology and infrastructure associated with this is constantly changing. This might create many prospects in terms of embedding advanced AI features into automobiles.

New features can enhance the efficiency of AI, thereby uplifting the navigation and tracking standards. The accuracy of real-time tracking can also be improved, which proves to be a key benefit of this disruption. Such prospects can be achieved through the growing investment prospects and initiatives taken by key players and the government.

However, the chance of technology becoming obsolete increases due to the rapidly changing digital infrastructure. The chance that the existing technology becomes outdated increases, which might not be beneficial for small players.

Conclusion

With the rising emphasis on technological upgradation, leading players in the market have started to focus on the integration of AI into automotive products to elevate the quality of products.

The rising demand for automobiles is gaining the attention of manufacturers to develop the technology further, which is a key driver for the ecosystem. AI has created a huge impact in elevating automotive specs and standards, which drives the demand for fully automated vehicles.

With spurred investments and research activities, the scope of innovation will likely elevate, creating better prospects for key manufacturers in the industry. As a result, the market is observed to see a better future.

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