Essity, a lengthy partnership with the Italian Red Cross, has donated almost 3.2 million Tempo masks to those in need, including seekers in destination countries, school students, and other vulnerable groups most impacted by the pandemic.
Almost 300,000 10-pack masks, totaling 3.2 million masks valued over 150,000 euros, will be donated. Bresso (Milan), Settimo Torinese (Turin), Salerno, Bari, Rome, Avezzano (L’Aquila), Sardinia, and Sicily were among the first to get the product in August.
“We are proud of our collaboration with the Italian Red Cross in the midst of a global pandemic.” “We believe that hygiene, health, and well-being are essential rights that all people should have,” says Massimo Minaudo, CEO of Essity Italia. “We are doing everything we can to help the fight against Covid-19 even if we are mindful of the difficulties imposed by the pandemic.” We offer concrete assistance and demonstrate the importance of companies taking action and breaking down obstacles to well-being by donating 3 million masks in partnership with the Italian Red Cross.”
According to Francesco Rocca, President of the Italian Red Cross, “During the fight against the Covid-19 pandemic, our partners have played a critical role in assisting society’s most vulnerable populations across the country. However, the pandemic is far from ended, and donations like the one Essity has just pledged will allow us to be even more active wherever for those who are in most need.”
The partnership between Essity Italia and the Italian Red Cross began with the ‘Tempo della gentilezza’ (time for kindness) project in 2020, the year the epidemic began. Over 72,000 personal hygiene products were supplied by Essity.
Essity will also mark its 10-year cooperation with the Red Cross in Spain by distributing over 4 million diapers in June and July 2021.
During 2020, Essity helped distribute almost 57,800 kg of basic hygiene and health supplies, such as diapers, household towels, and feminine care products, to 11,600 poor households in Catalonia and the region of Spain.
Thus far in 2021, the company has raised hygiene product donations to 187,500 kg, ensuring that the 37,500 eligible families afflicted by the pandemic’s socioeconomic crisis are reached.