News & Insights

Epson Retain Market Leadership In Indian Inkjet Printer Market

Published: May 19, 2023
Author: DIGITAL MEDIA EXECUTIVE

The top spot in the Indian inkjet printer market for the calendar year 2022 (Jan-Dec) has been kept by Epson, a global leader in digital imaging and printing solutions. International Data Corporation (IDC), a provider of market intelligence, recently reported unit shipment data for its Worldwide Quarterly Hardcopy Peripherals Tracker, Q42022, showing that Epson held a 39.3% market share of the inkjet printer industry (including both ink tank and cartridge printers). Over the course of this time, Epson shipped 853,572 printers.

According to Epson, both residential and commercial customers in India have accepted the EcoTank printers’ primary promise of being affordable and environmentally responsible. Heat-Free Technology, a ground-breaking innovation that uses less energy than Laser Printing, powers Epson’s line of EcoTank printers. saving money and the environment by not using printers.  The company claims that its selection of printers reflects its concept of utilising innovative technology that is effective, compact, and precise in order to improve people’s lives and contribute to a better society. With the first integrated Inktank system printers, Epson brought the idea of ink tank printing to the world in 2011. Epson EcoTank Printers will have been in India for 11 years in 2022. Up till December 2022, Epson sold more than 6 million EcoTank printers in India and more than 70 million printers globally.

“At Epson, we’re dedicated to pushing the limits of the industry by offering printing solutions that are both economical and environmentally friendly. Epson EcoTank printers are leading the transition to a more environmentally friendly printing process. HeatFree technology, which powers our printers, enables them to use less energy and produce less electronic waste. We like to refer to what we are doing as a “EcoRevolution in Printing.” Siva Kumar, Senior General Manager, Inkjet Printers, Epson India, remarked.

Epson claims that in the coming years, its focus will continue to be on minimising environmental impacts from supply chains, products, and services, achieving sustainability in a circular economy, expanding the boundaries of the industry through creative, open innovation, and supporting global environmental initiatives.

 

 

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