News & Insights | Textile Industry

Empowering Sustainability: Bharat Tex 2024 Shines with Leading Domestic Textiles Innovations in Nature-Based Fibers

Published: April 4, 2024
Author: TEXTILE VALUE CHAIN

If you are looking for a company that epitomises excellence, innovation, and sustainability in the Indian textile industry, look no further than Domestic Textiles. This powerhouse, which is a part of the esteemed Grasim Industries under the Aditya Birla Group, has been a trailblazer since its inception in 1949. With a strong presence in the linen, wool, and cotton markets, Domestic Textiles continues setting industry benchmarks and pushing the boundaries of quality, design innovation, and sustainability.

Unveiling the Legacy at Bharat Tex 2024

Domestic Textiles has proudly announced its participation in Bharat Tex 2024, India’s premier textile festival. Hosted in New Delhi from February 26-29, this global textile extravaganza is a celebration of India’s rich textile heritage and technological advancements. As a dominant player in the Indian textile sector, Domestic Textiles operates through its three key units – JayaShree Textiles, Vikram Woollens, and Grasim Premium Fabric.

Linen – The Crown Jewel of Domestic Textiles

Domestic Textiles is synonymous with quality linen products sourced from authentic European flax. The Linen Club, a pioneer brand under Domestic Textiles, offers an extensive design collection and is renowned for its superior quality. With over 8500 multi-brand outlets and 220 exclusive stores, Linen Club is a top destination for linen enthusiasts. It is also the supplier of choice for high-quality linen fabrics to top international and domestic brands like Louis Philippe and Blackberrys.

Wool and Cotton – A Symphony of Quality

In addition to linen, Domestic Textiles excels in producing high-quality merino wool and premium cotton fabrics under brands like ‘SOKTAS’ and ‘Giza House.’ The company caters to leading Indian and global menswear brands, providing on-trend designs and innovative weaves to meet specific fabric needs.

Sustainability – The Core of Domestic Textiles

With a strong commitment to sustainability, Domestic Textiles has implemented the ‘Wealth-out-of-Waste’ initiative, focusing on recycling and reusing waste linen materials. This circular economy approach not only reduces waste but also highlights the company’s eco-friendly practices. By sourcing authentic European flax and adopting waste-to-wealth initiatives, Domestic Textiles minimises its environmental footprint and upholds its reputation as a sustainability leader in the industry.

CEO’s Perspective: Upholding Excellence at Bharat Tex 2024

Satyaki Ghosh, CEO of Domestic Textiles, Aditya Birla Group, expresses the company’s dedication to innovation-driven transformation in the textile industry at Bharat Tex 2024. By showcasing its dominance in natural fibre-based businesses and waste-to-wealth initiatives, Domestic Textiles continues to lead the way in redefining the boundaries of the textile industry.

As Domestic Textiles prepares to showcase its legacy at Bharat Tex 2024, the company remains committed to authenticity, innovation, excellence, and sustainability. With a blend of legacy and cutting-edge technology, Domestic Textiles sets the bar high for the Indian textile industry, promising an experience like no other at Bharat Tex 2024.

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