19th February 2021 – Brussels “For the second time running EDANA will host OUTLOOK™ online, with a promise to ensure participants a fully interactive and practical experience featuring all that which makes OUTLOOK™ an enduring success: expert insights, knowledge sharing, and networking” said Pierre Wiertz, General Manager of EDANA. 
Registrations are now open for the 2021 edition, to be held 21- 23 April. Since launching 20 years ago, OUTLOOK™ has earned an enviable reputation as the world’s premier nonwovens personal care, hygiene, and wipes conference. Every year, hundreds of professionals have gathered for 3 days in premium venues to meet, network, do business and share knowledge. And, although distanced by current circumstances, EDANA’s ambition remains to offer participants a unique journey and gathering.
The online OUTLOOK™ conference will bring 3 days of inspiration and insights featuring over 30 speakers and a diverse range of panel discussions and topical presentations. The conference will examine new product developments, evolving global drivers, market trends and key industry sustainability initiatives over three days. “After a year where medical and infection prevention nonwoven-based product have more than ever demonstrated their essential character, it is quite natural that, again in this edition of OUTLOOK™, ample coverage be devoted to these, with opportunities of hearing from expert speakers how long-lasting the related market changes are likely to be in Europe and beyond”, said Pierre Wiertz.
EDANA has invested in a new platform to host the event, ensuring further options for productive engagement. Natacha Defeche, Marketing & Member Engagement Director of EDANA elaborated on the advantages of the revised format “We realised we needed to further build on the success of the first online edition of OUTLOOK, to meet the evolving needs of participating delegates and companies. This platform allows amazing interaction between individuals and, with the “Company Space” feature, it is also a very effective and powerful way for companies to showcase their knowledge and reach their customers.” Through the platform, participants will be able to connect with all other attendees, discuss in depth with speakers, see who is attending a specific session, discover the products and offers of the participating companies, attend live company meetings, participate in live panel discussions and last but not least network and exchange in one-on-one video meetings. New features have been implemented for companies that wish to get extra exposure and organise meetings, mirroring the typical routines of live editions of OUTLOOK™. The presentations will remain available 3 weeks after the conference.
The event website features further details on the conference programme and format, and the different options available to make the most of attendance.
Manali bhanushali
Author: Manali bhanushali

Manali Bhanushali