New inherently soft, sustainable, traceable fiber for circular fashion

April 22, 2021 – In response to consumer demand for comfortable, sustainable clothing,  Eastman launched its NaiaRenew cellulosic staple fiber in the growing women’s casual wear and loungewear market. Sourced from 60% wood pulp and 40% recycled waste plastics,* it can be produced at scale to deliver sustainability without compromise to the fashion world. 

NaiaRenew staple fiber has inherent softness, is quick-drying and reduces garment pilling. It blends well with other eco-friendly materials such as lyocell, modal and recycled polyester to produce sustainable fabrics and garments that are ideal for everyday comfort wear—whether it’s a busy day on the go or a cozy night on the couch. It is a versatile fiber perfect for T-shirts, comfy pants, jumpsuits and dresses.  

“With more consumers seeking all-day comfort and style, the need for sustainable yet soft, cocooning clothing is higher than ever. Today, shoppers looking for sustainable options are not willing to compromise on style nor on quality or durability,” said Carolina  Sister Cohn, Eastman’s global segment market manager for fashion. “NaiaRenew  staple fiber offers sustainable comfort every day, everywhere.” 

Fully circular, Naia™ Renew staple fiber is produced with a low carbon footprint in a  closed-loop process where solvents are safely recycled back into the system for reuse.  The fiber is produced from wood pulp sourced from certified forests, and the recycled plastics feedstock is generated via Eastman’s patented carbon renewal technology  (CRT). CRT is an integrated molecular recycling technology that breaks down waste plastics, such as post-consumer carpet fiber and plastic packaging materials, into basic molecular building blocks for the manufacture of new products including fibers — a truly circular solution creating value from waste. 

For more information on NaiaRenew, visit naia.eastman.com/renew

*NaiaRenew recycled content is achieved by allocation of plastics using an ISCC-certified mass balance process.