Jodaro is building a house of global brands, in partnership with manufacturers
By 2026, it envisions collaborating with 500+ manufacturers, and expanding operations to 10 global markets
Bengaluru, 22 November 2023: Jodaro, a global commerce enabler connecting manufacturers directly with buyers, has secured $750K in its Seed funding round. The round was led by Fundamental VC, with participation from Maninder Gulati.
Founded in 2023 by IIT Kharagpur alumni Rajiv Patki and Sambuddha Adhikari, Jodaro pioneers global commerce solutions for manufacturers. It aims to become a house of global brands, in partnerships with manufacturers capable of producing high quality products with a wide range of specifications. Leveraging its proprietary commerce intelligence, automation, and a tech-enabled global supply chain, Jodaro specialises in identifying supply gaps across geographies and automating global commerce operations.
Rajiv and Sambuddha, who are leading Jodaro with an intent to scale their manufacturing partners globally, come with a combined experience of nearly two decades across brands like Flipkart, OYO, and Meesho. In addition, the founders bring an expansive experience of helming various early-stage tech companies in their 0 to 1 journeys.
Speaking on Jodaro’s differentiating aspects, its Co-founder Rajiv Patki said, “We are developing a tech stack for global ecommerce using sophisticated machine learning and automation. Our system is one of its kind in the industry and can aggregate real time data from several sources giving us unprecedented insights into market dynamics. This data platform helps us to make decisions with a high degree of confidence while our automation stack allows us to design and execute strategies at scale.”
Jodaro’s Co-founder Sambuddha Adhikari emphasised the company’s ethos as he said, “We want to bring manufacturers to the front-line of global commerce. That is only possible by bringing in complete transparency, sharing additional profits from global markets and making it seamless for manufacturers to work with us. We are doing exactly that. The growth of our manufacturing partners is, and always will be, the central theme of our business.”
Jodaro’s funding infusion is earmarked for technological advancements, team expansion, and global brand amplification. Its vision centres on establishing a robust trust and discovery system, enabling global buyers to procure directly from manufacturers in emerging markets. By 2026, Jodaro envisions expanding operations to 10 global markets, collaborating with over 500 manufacturers, and curating 15,000 diverse products.
Jodaro’s lead investor Fundamental VC’s Co-founder & Managing Partner Saswat Sundar Behera said, “Jodaro thrives on the cross-border commerce growth story eyeing a validated large market opportunity globally. Its proprietary technology, asset-light model and plug & play solution will be a game changer for offline only manufacturers. The experience, complementary skills and conviction Rajiv and Sambuddha carry makes Jodaro’s proposition even more powerful.”
Co-investor Maninder Gulati also commented on the brand as he said, “Jodaro has the potential to re-construct e-commerce and enable manufacturers to create global brands out of their products. I look forward to how Jodaro exponentially progresses the state of e-commerce.”
Within the next 10 years, Jodaro aims to become the largest digital merchant worldwide. Powered by a backward-integrated global manufacturer network and a tech-driven global supply chain, it is committed to reshaping the future of global commerce.
About Jodaro
Established by IIT Kharagpur alumni Rajiv Patki and Sambuddha Adhikari in 2023, Jodaro is a global commerce enabler connecting manufacturers directly with buyers. A one-stop solution for global omni-channel ecommerce acceleration for manufacturers, it brings in technical, analytical, operational and strategic expertise to enable their rapid growth on global marketplaces as well as D2C channels. It is helping manufacturers navigate the problem of information asymmetry around global market trends and inefficiencies arising from limited scale.
