Durak Tekstil had the final traditional customer meetings in Denizli, deciding on a customer-focused approach as the fundamental marketing strategy. At the event, which was attended by over 120 textile manufacturers, comprehensive information on cutting-edge sewing and embroidery threads was given, and opportunities for new partnerships were presented.
At a client meeting held in Denizli, Durak Tekstil, a prominent producer of industrial sewing and embroidery threads, greeted the top textile producers in the area. More than 120 professionals from the industry attended the event, which included presentations on Durak Tekstil’s business expansion, broad product line, R&D studies, and the introduction of Renk İplik, which began operations as a new dealer. Attention was drawn to the presentations given by Executive Board Chairman Nadiye Kurteş, Board Member and Marketing Director Yiğit Durak, Board Vice Chairman Saadet Oran, and Board Chairman Hüseyin Kuru of Durak Tekstil. In addition to highlighting how these sectoral meetings satisfied them and provided new chances, the attendees said the event produced a strong synergy.
In her introductory remarks, Saadet Oran recalled the 52-year history of Durak Tekstil and outlined significant turning points in the company’s development from the manufacture of fishing net thread to its position as a pioneer in industrial sewing and embroidery threads. “We saw the growth of our business, which my father Ali Durak started as a tiny workshop in Bursa under my brother Ömer Durak’s creative vision. We have presented you with new products based on research and development studies and have also increased our capacity through ongoing investments in order to provide the best solution to you, our valued stakeholders in the Turkish textile sector. Together with you, the industry representatives, Durak Tekstil is now moving forward stronger as it takes decisive steps to become a worldwide brand. Oran said.
Economic expectations for 2025 are moving in a positive direction
Durak Tekstil Board Chairman Hüseyin Kuru made important observations regarding both the world and Turkish economy in his presentation. Expressing that the years in which manufacturing will find its value have begun despite developments such as trade wars and the new cold war period, Kuru said; “In the upcoming period, production power will provide more advantages. In addition to the movement in the European and American markets, there are growth expectations in North African countries and the former Eastern Bloc countries. As Türkiye, we can reach more opportunities in this process with our production power.”
He stated that they have positive expectations for 2025 and continued: “For the Turkish economy, 2025 will be a positive period with fewer risks, a more stable outlook and more economic activity. We have entered a period from low exchange rates and high interest rates to stable rising exchange rates and stable decreasing interest rates. The transition from the shrinking domestic market to a slowly rising market continues in the same way. During this process, the economy will also revive in the European market. We believe that the recovery in the market will increase its effect despite the continuation of regional wars. As Durak Tekstil, we have created our perspective and strategies for 2025 according to different scenarios and made our preparations. We will continue to offer the best to our customers in the shortest time with our vision that emphasizes our brand superiority, prioritizes quality and supply continuity above all else, and our innovative products produced by R&D.”
Durak Tekstil product portfolio is constantly growing
Making a presentation about sewing and embroidery threads developed and produced by Durak Tekstil, Executive Board Chairman Nadiye Kurteş addressed several points that the event participants were curious about and provided information about innovative studies. “Our industrial embroidery and sewing threads that meet different application demands are preferred by manufacturers with both their high quality and durability standards and richness of colors,” she said and emphasized that the threads can be used efficiently in machines thanks to their special structures.
Kurteş mentioned the following: “Several different embroidery threads such as Poly-Soft, Visco, Durafix, Durapol enable the best application results. Embroideries become more striking with our threads in different colors, textures and features. Sewing is an essential part of textile products and as Durak, we offer many solutions to our customers in this regard. Many of our threads such as Polystrong Premium, Durafix, Poly-jet, Duracotton and Duratex meet the desired sewing features. Many different textile surfaces, from the most delicate fabrics to heavy and difficult fabrics such as denim, are combined with Durak Textile threads. Our shuttle threads Duraless, Durabobbins and Duma, which contribute to the efficiency of businesses, also have significant recognition in the market.”
Kurteş also touched upon innovative technical threads developed through R&D studies, indicating that their portfolio is constantly expanding for several different industries and applications. She explained that in addition to threads with many different functional features such as flame retardant, UV resistant, cut resistant, anti-static, water repellent, recycled special threads are also offered to customers. Kurteş expressed the usage possibilities and opportunities provided by Thermochromic thread, cooling embroidery thread, conductive thread, water soluble thread, and scented embroidery thread among the new products.
Customer-focused marketing efforts prove their success
Durak Tekstil Board Member and Marketing Director Yiğit Durak provided information about brand and marketing activities in his speech. Mentioning on the importance of branding, Durak said that brands can gain 100% customer trust by differentiating in terms of quality, philosophy, product, vision and experience. “As Durak Tekstil, we have an infrastructure that can reach all regions of Türkiye, we continue to strengthen our infrastructure to deliver the products our customers demand as soon as possible. In addition, our weight in export markets increases every year. In 2022, when we celebrate our 50th anniversary, we achieved a significant success and qualified to participate in the Turquality Brand Support Program of the Ministry of Trade of the Republic of Türkiye. Durak Tekstil became the first company in its segment to enter this program,” he disclosed.
Expressing that they focused on corporate identity work, Durak stated that new motto and QR code designs were created. “In addition to participating in important fairs that shape industrial sewing and embroidery thread in the world, we have made customer meetings a tradition. After our events in Adana, Kayseri, Azerbaijan, Izmir, Ankara and Tunisia, we organized this meeting in Denizli. Thanks to these meetings, we can directly contact our users, achieve a strong synergy with them and create a common vision,” he said. Stating that the work is carried out with the mottos of ‘Experience technology with Durak’, ‘Experience art with Durak’ and ‘Experience nature with Durak’, Durak added that e-commerce has also been activated for sales through the website.
New dealer Renk İplik started working quickly
Renk İplik was also announced as the company’s new dealer in the region at the Durak Tekstil Denizli Customer Meeting. With the signing of the dealership agreement, the Denizli-based company made new investments for high stock holding and fast service support. Speaking at the event, Renk İplik General Manager İsmail Öztürker reminded that they had already worked with Durak Tekstil in the past and said that they aimed to increase their market share in Denizli and the surrounding region in the coming period.
Öztürker said; “Our new partnership will not only expand our business but will also allow us to provide the best service to more customers by expanding our service area,” and announced that they have completed all preparations for stock holding and fast service with their new investments in 2024. “We can offer our products to all surrounding cities, especially Denizli, including İzmir, Çanakkale, Antalya, and even everywhere through the e-commerce channel. With our increasing stock and product variety in Durak Tekstil threads, our customers have the confidence that their orders will be in their hands the next day. I hope this partnership will be beneficial to Durak Tekstil, Renk İplik, and to our industry,” he noted.
Participants were pleased to meet Durak
Hosting more than 120 guests, the Durak Tekstil Denizli meeting was recorded as a successful event. Participants emphasized that the content of the presentations informed them and that the meetings they had with company officials throughout the event were beneficial for them.
Esma Nakış company owner Hasan Öztürk: “We have been working with Durak Tekstil for 20 years with great satisfaction. During this time, the machines have developed and accelerated. Durak Tekstil has not left us alone by preparing its threads for the new period. In this sense, we feel stronger with Durak Tekstil in terms of production. They can offer us different threads with their R&D studies, we know that we can find a new thread from them when we are looking for it. It is very meaningful for us that it is a local brand. We were also very pleased with this event, it was beneficial for us to be together with them after a long time, to have a conversation and to listen to their innovations. Seeing the company officials in Denizli gave us morale and strength.”
Feo Textile Production Manager Mehmet Ali Mutlutürk: “Our company was founded a year ago and we have been using Durak Textile threads since then. As a company that focuses on embroidery, brode and knitting, we can easily find the threads we are looking for at Durak. Their quality and lack of bleeding in their colors were our main reasons for choosing them. We have growth goals in the upcoming period, and we want to see Durak by our side at all times during this process. The interest we saw and the threads we received information about at this event motivated us. We saw once again that if there is going to be an innovation in the sector, it will be at Durak.”
