Business & Policy | News & Insights

DPIIT Partners with JK Cement to Support Product Startups

Published: January 10, 2025
Author: TEXTILE VALUE CHAIN
  • DPIIT joins Hands with JK Cement to prop up Product Startups, Innovators, And Entrepreneurs
  • A Step Forward to Boost Manufacturing Sector towards Innovation and Global Leadership

To foster innovation, empower entrepreneurs, and fortify India’s manufacturing ecosystem, the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry, and JK Cement, a prominent producer of grey and white cement, have signed a Memorandum of Understanding (MoU).

This strategic partnership, according to DPIIT, intends to develop product startups, inventors, and entrepreneurs in order to turn India into a worldwide manufacturing hub. Through the cooperation, JK Cement will provide access to state-of-the-art manufacturing and research and development facilities, cutting-edge infrastructure, pilot projects, mentorship opportunities, and university resources.

(L to R) Mr . Madhavkrishna Singhania, Joint Managing Director & CEO, JK Cement, Dr. Sumeet Kumar Jaranga, Director, Startup India and Mr. Sanjiv Singh, Joint Secretary, DPIIT

Mr. Sanjiv Singh, Joint Secretary, DPIIT, described this Memorandum of Understanding as a Startup-Friendly effort and stated that it is a positive move towards establishing synergies with JK Cement to create an atmosphere that is favorable for innovators and entrepreneurs.

Mr. Singh went on to say that this much-needed endeavor will help the aspiring business owners reach new heights through collaboration, which will ultimately turn creative ideas into significant solutions and establish India as a global leader in manufacturing and innovation.

The goal of this pro-startup initiative, according to Director Startup India Dr. Sumeet Kumar Jarangal, is to support at least 10 startups and entrepreneurs over the course of the next year in order to accelerate entrepreneurship, develop workable solutions, and promote sustainable development.

Mr. Madhavkrishna Singhania, Joint Managing Director & CEO, JK Cement Ltd., reaffirmed the company’s dedication, saying, “Our partnership with DPIIT reflects our unwavering commitment to nation-building.” By working together, we hope to develop a vibrant and competitive manufacturing sector that will support India’s aspirations to become an independent, innovation-driven economy. Through this partnership, India’s manufacturing sector will grow to previously unheard-of levels, promoting both technological innovation and economic prosperity.

According to DPIIT and JK Cement, India will lead the world in manufacturing in the future and be known for its inventiveness, sustainability, and economic resiliency. Through funding the expansion and development of new businesses, this collaboration is expected to build a strong basis for sustained national advancement and independence.

About JK Cement

JK Cement Ltd. is among India’s top manufacturers of grey and white cement and home-building solutions globally. For over five decades, JK Cement has contributed to India’s infrastructure through product quality, customer focus, and technology leadership, beginning with its flagship grey cement unit in Nimbahera, Rajasthan, in May 1975.

The company’s grey cement capacity is 24.2 MTPA, making it a leading manufacturer with a strong presence across 15 states, especially in Rajasthan, Uttar Pradesh, and Madhya Pradesh. With a total White Cement and Wall Putty Capacity of 3.05 MTPA, JK White Cement is sold in 36 countries around the globe. The Company has a strong international presence with two subsidiaries, JK Cement Works Fujairah FZC and JK White Cement (Africa) Ltd.

In 2023, JK Cement launched JK Maxx Paints, offering wall, wood, and metal finishes. In the same year, JKCement expanded into construction chemicals with JK Profix, a waterproofing line, and also entered the Ready-Mix Concrete segment with JK Super Concrete, serving Delhi NCR and set for nationwide growth.

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