Dow and Cotton Incorporated collaborates to lessen the strain on water resources during the cotton dyeing process, as they recognized the need for more sustainable processes in the fashion industry.

This collaboration combined its knowledge for the benefits and patented ECOFAST™, a pure sustainable textile treatment, which is a pre-treatment that will produce cationic cotton which will decrease the amount of water, chemicals, dye, and energy needed to color the cotton.

 

IMAGE SOURCE: www.textilefocus.com