Diane von Furstenberg’s store in Mayfair, London, to close

Belgian designer Diane von Furstenberg’s New York City-headquartered namesake fashion label recently decided to close its store in Mayfair, London, as it is resetting its business model. “We particularly look forward to welcoming our UK clients to our points of sale in Selfridges, Harvey Nichols and Harrods,” its chief financial officer Andrew Stokoe said.

The brand will continue to invest in e-commerce and the DVF.com platform and remain committed to support its customers, in addition to its global network of franchise partners and wholesale accounts, he was quoted as saying by British media reports.

Furstenberg, 73, also sent a letter to UK clients explaining the brand’s decision due to the ‘very difficult present situation’.