The pandemic situation is going through to e-commerce due to covid 19.

Due to covid 19, most of the areas of the country are under the restriction of delivery of non-essential items, Indian footwear is also one of them. During this lockdown period a report of ICRA released. The report of ICRA concluded Because of shutting down of factories, shipments stranded and payments delayed, due to Covid–19, there is fall down of revenue of indian footwear by 10-15% in FY21 with a larger impact on profitability.

As per an ICRA note, while volumes would be considerably impacted, a marginal decline in the average selling price (ASP) is also likely due to the expected discounts owing to the companies’ inclination to convert the limited footfalls, post Covid-19 into sales to shore up their cash flows while liquidating the inventory.
Further, factors like the impact on disposable incomes, consumer sentiment, closure of educational institutes, offices, public spaces and drop in movements, will keep the demand for footwear subdued in FY2021. This apart, due to downtrading by consumers, the impact is expected to be higher on the premium segment vis-a-vis the value segment.”

The pandemic is also likely to catalyse the shift to e-commerce. For majority of the players’ online sales has remained low as a proportion of total sales, with proceeds from the online channel generating lower than 10% of sales. However, with the norms of social distancing expected to remain in place, along with the fear of stepping out in public places, the share of sales from e-commerce is likely to increase significantly in the near term.India primarily exports leather footwear and leather products to the UK, Germany, the US and Italy – exports to these four nations contributed 45% to the leather and leather goods exports in FY2019. Given that these nations have been grappling with the effect of the pandemic, the demand from destination countries is also expected to remain subdued, as is evident from the 8.5% decline in exports of leather and leather products in FY2020 vis-à-vis FY2019.

The decline in exports, of leather & leather products, was very sharp- 37%- in March 2020. Leather footwear accounts for the largest portion of exports of leather products from India, at 39% in FY2019, followed by leather goods at 25% and finished leather at 13%.The capex outgo for the year FY2021, both in terms of addition to the manufacturing capacity of plants as well as addition to the retail store network, is likely to be moderated by the footwear companies to preserve cash. The pandemic is expected to have a substantially higher impact on players with weaker balance sheets and on players with limited financial flexibility, compared to the stable and larger footwear players with higher liquidity buffer and stronger balance sheets.

During 9M FY2020 the aggregate revenues of companies in ICRA’s sample set grew by 8% on a Y-o-Y basis, to Rs. 6,927.9 crore from Rs. 6,418.1 crore in 9M FY2019. The operating profit margins improved substantially to 20% from 15% during the same period on account of better revenues and also on account of the positive impact of implementation of IndAS 116. The revenue growth, coupled with better profitability, resulted in the operating profit growing by a robust 46% to Rs. 1,256.9 crore in 9M FY2020 from Rs. 860.1 crore in 9M FY2019. The net profits increased to Rs 523.4 crore from Rs 441.8 crore while the net profitability margins improved to 8% from 7% during this period. Adds Banga, “The operating profit margins are expected to decrease by over 400 basis points, and the net profit margin is likely to face an even sharper dip, given the estimated rise in borrowings, largely to fund the increased working capital requirements. With the decrease in sales, a longer collection period, higher inventory-holding period and outflows towards certain fixed expenses amid a fall in revenues, the cash flows are likely to be impacted. This would also lead to the rise in total debt for the entities in the sector, although stretching of the payments to suppliers would partly offset the impact of higher working capital blockage.

The total debt/OPBDITA of the sample set was 0.59 times and interest coverage was 6.33 times for H1FY2020; however, due to the significant drop in revenues and accruals, the debt-protection indicators are expected to decline in FY2021. Nonetheless, these indicators are still likely to be comfortable due to the limited leverage.”