Homegrown FMCG firm Dabur on Friday announced the expansion of its baby care portfolio with the launch of eight new Ayurveda-based products looking into the growing demand of baby care products.
Dabur has launched the new baby care products on e-commerce platform Amazon, where these would be exclusively available, the company said in a statement.
Commenting on the development Dabur India Marketing Head-Healthcare OTC Ajay Singh Parihar said, “With the growing demand of baby care products, we have decided to expand the Dabur Baby Care portfolio with a range of products enriched with Ayurvedic herbs.”
Being a pioneer in the field of Ayurveda, Dabur is committed to offer Ayurveda-based solutions, he said.
“The launch of Dabur Baby Range is another step forward in this direction of launching products, which are based on the age-old knowledge of Ayurveda but available in modern-day convenient formats,” Parihar added.
The growth is led by factors as the increasing number of working women, rising birth rate and the growing number of dual-income families across the country.
