Milan, April 2nd, 2024 – D-house laboratorio urbano, along with Pattern Group Innovation Hub, today announced it is once again collaborating with Kornit Digital (NASDAQ: KRNT) to showcase “Printed Rituals”, conceived by Guardini Ciuffreda Studio. D-House laboratorio urbano leads the way in applying new technologies in fashion, design, and automotive sectors – showcasing pioneering projects and innovative insights that creatively explore new technologies, fostering the evolution of technological paradigms.
The project serves as an open reflection of our place in the world and the way we express it. The installation is in the rooms of the urban laboratory to create a cozy and comfortable environment, enabling the exploration of the infinite synergies between fashion, design, and creativity. An illusory corridor will guide visitors through this journey. Nature’s elements welcome us: colorful flowers, herons in flight, protective whales, fantastical elements, and delicate human beings, all imparting the value of the here and now.
Inspired by the Moryama House, Guardini Ciuffreda Studio challenges the concept of the house as an expressive space for self-discovery. “Being able to design in harmony with our sensitivity, both aesthetic and ethical, is the result of sustainable innovation that paves the way for the future.” Says Tiziano Guardini and Luigi Ciuffreda. “We have created a place to start anew, where to dwell, and above all, “homes” to live on our bodies. An installation, or rather a dream to immerse oneself in, to be enveloped by colors and poetic dimensions, all waiting to be decoded.”
Five outfits featuring printed fabrics transformed into three-dimensional codes, accompanied by poems, were tailored for five rooms using Kornit’s cutting-edge digital on-demand production technology. The printing process produced an exceptional result: a mesmerizing dual visual experience.
