Fashion | News & Insights


Published: February 16, 2022

In Pakistan, vertically integrated garment manufacturer, Crescent Bahuman Limited (CBL), is the most recent company to implement tracing technology at its denim factory.

The company recently partnered with PaperTale, a Swedish blockchain-based technology solution that provides “radical transparency” for brands and manufacturers. Currently, the technology is used by fashion firms, but it will soon be used in other consumer goods industries as well.

PaperTale’s app tracks every stage of denim manufacturing, from raw material to finished pairs of jeans, with every step of the process registered and verified. CBL can use its impact calculator to calculate its carbon footprint as well as its use of natural resources such as water. Customers and end-users would be able to monitor the lifespan of each pair of jeans down to the factory workers who created the product after downloading the app and scanning a product tag.

CBL’s PaperTale implementation builds on the manufacturer’s commitment to sustainability, which includes the use of regenerated materials from traceable sources and the recent installation of a cutting-edge in-house post-consumer waste (PCW) recycling machine. By the end of 2023, the company intends to create 80 percent of its fabric from recycled materials.

Zaki Saleemi, CBL vice president, strategy, said that they’re really delighted to work with PaperTale to deliver this one-of-a-kind innovative solution. They will be able to deliver real-time data to their valued clients with a single click because transparency is inherent in the DNA of CBL’s business culture. Blockchain technology provides the highest level of data security and reliability, allowing CBL to have a completely traceable supply chain.

Bilal Bhatti, PaperTale CEO, said that they believe that this partnership will pave the way for a new industry standard and that it will inspire supply chain stakeholders who wish to produce ethically and responsibly.

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