Covid 19 | News & Insights

IPL Team to wear Livinguard AG masks on field

Published: September 14, 2020
Author: SaachiBhatia

In partnership with Livinguard AG, the globally renowned Swiss hygiene technology company as the official hygiene partner for the team, JSW and GMR co-owned franchise Delhi Capitals place player and team member safety at the forefront.

Livinguard AG, working in India, as well as in Switzerland, Germany, the USA, Singapore , Japan and South Africa, recently unveiled a groundbreaking and first-of-a-kind face mask, which has proved to deactivate a variety of bacteria and viruses, including > 99.9 percent of the novel SARS-CoV-2 coronavirus.

Although most of the masks available through counters or open markets are of a preventive nature, Livinguard face masks are safe and actively deter bacteria and viruses from spreading in close proximity, protecting both themselves and others.

Speaking on the association with Delhi Capitals, Mr Sanjeev Swamy, Founder, Inventor & CEO, Livinguard Technologies said, “We are extremely proud to associate with one of the most sought-after teams of the ever-popular Indian Premier League. The team is the perfect amalgamation of talent, experience and enthusiasm. Livinguard’s patented and revolutionary technology, applied to face masks will provide unbeatable protection for Delhi Capitals and we are honoured to be able to lessen the health risk of the crisis and enable the team to focus on the important competition ahead.”

Dhiraj Malhotra, CEO Delhi Capitals added, “The fact that the IPL is going to be conducted amidst such challenging times is another testament to the BCCI and to IPL’s global standing as one of the top leagues amongst all sports in the world. While we restart our lives, we must remember that we have entered a new normal. The safety of our team is top priority this season. Livinguard AG fits perfectly with this agenda since their technology is truly ground-breaking, providing us with the BEST possible hygiene solutions. We believe that this association will safeguard our players and help them concentrate on the game.” 

All-time great, Ex-Australia Skipper and coach of Delhi Capitals, Ricky Ponting, further added: “It is crucial for the Delhi Capitals team members to be safe and we are glad Livinguard has come on board to equip us with its technologically revolutionary face masks and hygiene kits.” 

The concept driving the Livinguard Technology is encouraging a heavy positive charge on the textile surface. When microbes come into contact with clothing, the negatively charged microbial cell is demolished which leads to permanent inactivation of the microbe.

Researchers at the Free University of Berlin at the Institute for Animal Hygiene and Environmental Health have shown that textiles treated with Livinguard Technology will kill 99.9 per cent of SARS-CoV-2 (the virus that causes COVID-19). This builds on related results from Arizona University, Tucson. Unlike heavy metal-based solutions, such as silver, zinc and copper, this novel technology has been found to be safe for both skin and lungs.

In addition, Livinguard Technology continually kills, which greatly decreases the possibility of moving them to the consumer and to other surfaces. The mask is washable and durable, and can be used up to 210 times without any protection or effectiveness limitations. Livinguard AG believes that the future is linked to sustainable solutions which treat our environment kindly and the face mask from Livinguard is no exception.

As countries increasingly loosen constraints on lockdowns and communities pursue a return to the next new normal, Livinguard remains committed to its fight against COVID-19 with the equivalent of over 3 billion daily mask uses worldwide. Livinguard masks are now being used by law enforcement and frontline staff all over the world to shield the most affected in the COVID war.

SOURCE: Media Release

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