The ongoing COVID-19 pandemic has highlighted the urgent need for consumers as well as organisations to focus on sustainable choices, products and processes. And this changing consumer attitude will continue to encourage textile and apparel industry to embrace sustainability at all levels, according to Avinash Mane, commercial head-South Asia, Lenzing Group.

 

“2020 has impacted every aspect of our lives. As we continue to battle the pandemic, the textiles and apparel industry world-over experienced unprecedented disruptions. The pandemic has thrown light upon the urgent need for consumers as well as organisations to focus on sustainable choices, products and processes. And to that effect, sustainable fashion has accelerated to centre stage within the industry. The global ethical fashion market was earlier also estimated to grow at 6.8 per cent CAGR, from $6.35 billion in 2019 to $8.25 billion in 2023,” Mane said in a statement giving overview of fashion and apparel for 2020 and outlook for 2021.

“The sustainable fashion trends of the future are heavily influenced by the events of today, which could never have been predicted. As we look towards 2021, we believe that the changing consumer attitude will continue to encourage the industry to embrace sustainability at all levels,” he added in his year-end expectation from fashion in 2021.