and how innovations with U.S. cotton could benefit your business at the COTTON USA
booth in Hall 6, E63 at Première Vision in Paris, France, from 17-19 September
2019. COTTON USA will feature the latest innovations in smart fashion that are
impacting the textile industry.
“U.S. cotton’s quality and sustainability combined with innovative technologies provide
the textile industry with even more business-boosting opportunities,” CCI Executive
Director Bruce Atherley said. “At COTTON USA, we aim to inspire the textile industry
with new ideas, technologies and opportunities that propel businesses forward.
We are dedicated to offering industry innovations that help our partners rise to meet
growing customer expectations and build business opportunities. From new
performance materials to origin tracing technology, we are excited to return to Première
Vision to showcase the strongest advancements across the industry and how they can
be integrated with U.S. cotton.”
Visitors to the booth can also see how becoming a COTTON USA™ licensee can
benefit business. Quantitative consumer research proves the COTTON USA™ Mark is
of high value to consumers and can drive both preference and higher prices.

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Cotton Council International (CCI) is a non-profit trade association that promotes U.S. cotton fiber and manufactured cotton products around the globe with our COTTON USA™ Mark. Our reach extends to more than 50 countries through 20 offices around the world. With more than 60 years of experience, CCI’s mission is to make U.S. cotton the preferred fiber for mills/manufacturers, brands/retailers and consumers, commanding a value-added premium that delivers profitability across the U.S. cotton industry and drives export growth of fiber, yarn and other cotton products. For more information, visit