Bergans and Spinnova’s globally acclaimed Collection of Tomorrow now features the 0.5B Anorak in a new colour – “Wake Up Orange.” A long-awaited drop of the collection’s anoraks is now available, and will be delivered to customers alongside original artwork by Norwegian artist Danny Larsen. The Scandinavian environment and forests are celebrated in the artwork poster.
Collection of Tomorrow was launched in 2019 by Bergans and Spinnova. The sustainable outdoor collection that so far includes three commercial products aims to close the loop by making a fully circular collection. The very first product in the collection, a circular backpack, was awarded as “Sustainability achievement” by ISPO and “The best outdoor products of Scandinavia” by the Scandinavian Outdoor Award. SPINNOVA is a new circular textile fibre that is made out of sustainably sourced wood or waste, without harmful chemicals. It produces 65% less CO2 emissions and uses 99% less water than cotton production (cradle to gate), sheds no microplastics and quickly biodegrades. In February 2021, Spinnova announced plans to build its first commercial factory in Finland to meet the growing demand for sustainable materials.
The anorak is one of Bergans’ most popular products and we’re excited to introduce a new color this fall, says Bjørnhild Hoveid Steingrimsen, Product Developer in Bergans. The new batch of anoraks has been treated with Halley Stevenson’s innovation, EverWax Olive, which is a wax treatment based on olive oil and other plant-based wax types. This treatment without synthetic ingredients allows full recyclability of fabric, making them 100% circular.