Coloreel Group AB has been nominated for the prestigious Encouragement for action 2021 award in the category of Fashion innovation.

The award is given to digital and innovative advances that lead to positive and sustainable changes in the textile and fashion industry. It encourages companies and individuals that use a new perspective or technology to connect the fashion industry with progressive development. The nominees are selected by an eight persons strong independent jury with representation from the Nordic textile and fashion industry.

Mattias Nordin, CEO, Coloreel, comments;

“We are honoured to be nominated to the Encouragement for action 2021, Fashion innovation award by the Stockholm Fashion District. This confirms that our technology for digital coloring of thread on demand, that creates sustainable and creative fashion details, is a true innovation that supports the textile and fashion industries efforts to reduce the environmental impact.”